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How email works in HEY - a quick tour

37signals · 2m · transcribed May 2026
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0:00 So how does HEY work? Well, let's jump in. First, you get a fresh start with a new email address at hey.com. Once you log in, you're taken to your Imbox,. No, that's not a typo. ‘Im’ stands for Important. You have the newest emails at the top and everything you've already read below that. Now the first time anybody emails your HEY address, their email gets sent to The Screener which tells you how many people have emailed you for the first time.

0:24 It's kind of like screening your calls. If you don't want to hear from someone, hit no. And you never have to hear from them again. If you do, hit yes. Now back in your Imbox. Let's say you want to respond to a few emails, but don't have time right now. Just click ‘em then hit Reply Later. Now, those emails are organized neatly at the bottom of your Imbox. You can click on one to reply to it now or go to Focus and Reply where it lines them all up for you to reply to on one page.

0:51 So you can knock ‘em out one by one, distraction free. Now sometimes you have an email you want to access quickly without digging for it. Again, just click the email, but this time hit Set Aside. Now there's a different pile at the bottom of your screen for whatever you need to access quickly. In addition to your Imbox, you also have The Feed, which is where you can send all your newsletters, then view them in a scrollable feed, even open them within it.

1:17 You also have The Paper Trail, which is where your transactions, receipts and shipping notices go. You need ‘em You just don't need to see ’em all the time. And there's much more you can do in HEY. Need a file? Go to All Files to see all your files without having to dig through any emails. You can even filter them by file type or person. Want to get off a long email thread? Hit Ignore. Instead of asking someone to remove you.

1:41 Don't want to forget an email? Hit Bubble Up, then schedule it to shoot to the top of your Imbox for whatever day you choose. Have a project with lots of steps? Use Workflows to organize emails on a Kanban board. Don't want to miss an important email? Turn on notifications for a single thread. Need to grab a small detail later? Just clip it then reference it in your clips library instead of searching for it in an email.

2:05 One to change a subject line? Just rename it without messing it up for anyone else. Want to add a note on an email in your Imbox? Throw up a sticky note. Wanna read emails quickly? Hit Read Together and you can read them all at once on one screen. And it also does all these things, which is a lot. So maybe just give it a whirl yourself and unlock the magic of HEY at your own pace.

Summary

HEY is an innovative email service that offers a fresh approach to managing your inbox with features designed to streamline communication and enhance productivity. Users receive a new email address and can utilize various organizational tools to prioritize important messages, screen new contacts, and manage their workflow efficiently.

- **Imbox**: Displays important emails at the top, with options to screen new senders through The Screener.
- **Reply Later**: Allows users to postpone responses and organize emails for later replies.
- **Set Aside**: Lets users quickly access important emails without searching through the Imbox.
- **The Feed**: A dedicated space for newsletters, allowing users to view and read them in a scrollable format.
- **The Paper Trail**: Organizes transactions and receipts separately from regular emails.
- **Ignore**: Users can exit long email threads without needing to ask others to remove them.
- **Workflows**: Organizes emails into a Kanban board for project management.
- **Clips Library**: Allows users to save small details from emails for easy reference later.
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