Transcript
0:00 I have an indoor children's play park.
0:02 So we're thinking like Chuck E. Cheese?
0:04 No, think like a traditional outside park, but indoors and on steroids.
0:10 Are there trampolines? No, no,
0:13 no. Actually, we're separating ourselves from. From the trampoline market. We.
0:17 Okay, yeah, screw them. Not bounce Play. Yes, that's
0:20 our category is play.
0:22 Okay.
0:23 We do about 36,000 play visits a year. We do more than half a million dollars in that. And that's always what we've been focused on. I believe that I need to be some focus over to birthday parties.
0:33 Do you know what LTV CAC is on either of those channels?
0:36 Our play LTV is $450. Our acquisition is $15.
0:42 That's 30 to 1.
0:43 For a birthday party, it's about $550.
0:46 So we put in $15. Right, and that turns into $450. Machine number two, we put in how much?
0:54 I haven't actually separated that out.
0:56 Okay. But it ends up being $550. What percentage of people will go from here to here?
1:01 I don't
1:02 know. Do you have a sales motion that gets people from here to here? It has to be in person. Every single person who comes in. My first question be like, are you here for a birthday party? I know they're not here for a birthday party. Yeah, but I want them to.
1:13 Okay, that makes sense. Yeah.
1:14 I want them to know that we have birthday parties.
1:16 Okay, got it.
1:17 They're gonna say no. And it's like, oh, crazy, huh? Oh, what are you here for? And they're like, oh, to play. You're like, oh, wow. Just on your own. Okay. No friends. Oh, fine. Crazy, right? And when the kid comes back and he's exhausted and he's like, it's like, wasn't this great? It's like, hey, so when. When are you guys. Like, when do you guys have your birthdays? And I'd be like, well, why don't we get you back from today and just get it booked?
1:37 Because we book out. So if this was fun, let's just get it on the calendar.
1:40 As an in person. Yeah, like, as they're leaving, like.
1:44 Like a sale,
1:44 here's some information about our birthday parties.
1:48 Yeah, that's what's missing.
Summary
- The indoor play park aims to provide a traditional outdoor park experience indoors, without trampolines.
- It attracts approximately 36,000 play visits annually, generating over $500,000 in revenue.
- The lifetime value (LTV) for play visits is $450, with a customer acquisition cost (CAC) of $15, resulting in a 30:1 ratio.
- Birthday party LTV is around $550, but the specific CAC for this channel hasn't been calculated.
- The speakers discuss strategies to promote birthday parties to visitors, emphasizing in-person engagement.
- The idea is to ask visitors about birthday parties upon arrival and encourage bookings as they leave after having a good time.
- There is a need for better communication about birthday party offerings to enhance conversion rates.