Lavar Ball's Big Decision - Nike Deal or His Own Brand?

0:00 there's a guy in the nba who gets made fun of which is this guy levar ball he has three sons all three wanted to make it to the nba and this guy's this like loudmouth guy they got like a reality show around them because they're sort of like basketball version of the kardashians there's three brothers kind of an overbearing parent who is like architecting their business strategy and when they were gonna get picked second in the draft and nike offered him a

0:18 contract in adidas and instead he created big baller brand and you know triple b he created his own shoe line and like the shoes kind of sucked and like you know he didn't have the full business plan and people were making fun of them for like oh wow you turned down a guarantee 10 million dollars from nike to like launch this thing actually that was the right move now maybe his execution was slightly poor but it was

0:38 actually the right move and a lot of these nba players would have been better served had they done that themselves and actually now that it would have worked because the youngest brother he was kind of like a fuckboy a little bit he had a goal like a diamond grill had like a lambo at 15. he was kind of off the reservation he actually turned out to be the best one he's actually a star player and if they had kind of built it

0:55 properly around him it probably would have done a lot better