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Don’t Piss Away Half Your Money

Aleph · 0m · transcribed 6d ago
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Section Insights

# 0:00

Urinal Guards and Marketing

What innovative marketing strategy was used involving urinal guards?

The team printed messages on urinal guards to promote their business, suggesting that people shouldn't waste money and should shop at half.com.

  • Creative marketing can occur in unexpected places.
  • Utilizing everyday items for advertising can capture attention.
  • Humor and practicality can enhance marketing effectiveness.
# 0:14

The Longevity of Marketing Materials

How long did the urinal guards remain in place?

The urinal guards remained in place for a year and a half, indicating a lack of maintenance or oversight.

  • Marketing materials can have a long lifespan if not actively managed.
  • The effectiveness of unconventional marketing can lead to prolonged visibility.
  • Attention-grabbing strategies can yield significant public interest.

Transcript

0:00 You ever go to the urinals and you see those little urinal guards to prevent cigarettes from getting flicked down there? They all have something like 1-800 urinal guard or something like that. So, we went and got them printed up to say don't piss away half your money shop at half.com. And you know, it was the ultimate form of streaming media and we went and our hunch was that no one's job was to pull them out. They sat there for a year and a half.

0:27 >> Is that right? >> They sat there for a year and a half. but it got us a ton of attention as well.

Summary

The speaker shares a creative marketing strategy involving urinal guards that promoted their website, half.com. By printing a catchy slogan on the guards, they aimed to draw attention to their brand, which ultimately succeeded despite the guards remaining in place for a year and a half.

- The marketing tactic involved urinal guards to prevent cigarette disposal.
- The slogan on the guards read "Don't piss away half your money, shop at half.com."
- The initiative was considered an innovative form of streaming media.
- The guards remained in place for a year and a half without being removed.
- The campaign generated significant attention for the brand.

Questions Answered