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The Wildest Deal Yet: Buying the Infowars Empire in Bankruptcy

Acquisitions Anonymous Podcast · 36m · transcribed 8d ago
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Section Insights

# 0:00

E-commerce as an Influencer

How do influencers effectively engage in e-commerce?

Influencers create content to attract a specific audience and then set up an online store to sell products that resonate with their audience, ideally at high margins.

  • Influencers leverage their content to build a targeted audience.
  • Selling products that the audience already desires increases sales potential.
  • High margins are crucial for profitability in influencer e-commerce.
# 7:12

Infowars Auction Details

What assets are being auctioned from Infowars?

The auction includes Infowars' e-commerce site, inventory, social media accounts, and over 400 domain names, with initial bids accepted until November 8, 2024.

  • Bidders can negotiate lease terms and potentially rehire existing employees.
  • The auction includes valuable assets like trademarks and production equipment.
  • Infowars has a history of significant sales, indicating potential profitability.
# 14:25

Challenges of Rebranding Infowars

What are the challenges of reviving Infowars without Alex Jones?

Reviving Infowars poses significant challenges due to its deplatforming from major social media and payment processors, making it difficult to regain a foothold in the market.

  • Deplatforming creates a substantial barrier for any new ownership.
  • Licensing old content could expose new owners to legal liabilities.
  • The legacy of Alex Jones complicates the brand's future viability.
# 21:37

Creative Business Ideas

What unique business opportunities could arise from the Infowars assets?

The discussion suggests that creative concepts, like a museum or themed venue, could be developed from the unique assets associated with Infowars.

  • Unique assets can inspire unconventional business ideas.
  • There is potential for creative rebranding and repurposing of controversial content.
  • Engaging storytelling can attract interest in unusual business ventures.
# 28:50

Auction Process Insights

How does the auction process for Infowars assets work?

The auction process is convoluted, involving initial bids that lead to further negotiations and selection of the best buyer, rather than a straightforward auction.

  • The auction process includes multiple steps and evaluations.
  • Unique assets like an armored truck add value to the auction.
  • Understanding the auction dynamics is crucial for potential bidders.

Transcript

0:00 this is how you do e-commerce as an influencer right you make a bunch of content you attract a very specific audience and then you stand up a store and sell them things that you already know that they want at Big margins I don't think you could even buy it on the assumption that you could keep it going anywhere close to what it's been without it being Alex Jones you just would have to have such a big potential windfall

0:21 from a revenue standpoint to make it even worth the risk of touching something that's toxic said acquisition Anonymous hello another episode of Acquisitions anonymous we don't have 100% gear all right Michael here today's episode of Acquisitions Anonymous is great we had all four hosts and we went through and talked through something for sale on bis by sell that is coming out of a bankruptcy auction and it is the Infowars and Alex Jones bankruptcy assets so it showed up on bis byell and

0:51 we're an m&a podcast that does deals for sale and we took a look at this deal and came up with some I think pretty interesting ideas and also one that I think that could use of these assets for good so hope you enjoyed the episode and here it is thanks for listening this episode of Acquisitions Anonymous is sponsored by acquisition lab acquisition lab and their team they've been longtime supporters of the Pod and they provide a really great service for

1:13 people who are looking to acquire a business so it's created by Walker dble who's become a friend the author of buy then build how to outsmart the startup game so acquisition Labs an accelerator with a highly vetted cohort-based educational and support Community for people who are serious about buying a business so a lot of our listeners like you you tune in every week to our deal reviews you want to get in on buying a business you know

1:37 you're on this podcast because you're trying to learn how to buy a business but if you're not quite sure where to start acquisition lab is a great place to start so they exist to help people buy a business and to navigate all those complexities of the process everything you hear us talking about on the show they provide a proven framework tools and resources that support you all the way from search to close they do it there's a whole bunch of Education

1:59 material and support So if you're serious about buying a business check out acquisition la.com or you can actually email the program director Chelsea Wood directly her email is Chelsea buth thenb build.com okay we have everybody here and I just elected myself host today so congratulations and sorry about that but what Michael just said buckle up there was some discussion about which deal we were going to do I pulled up a deal and I clicked record and there was that I said too late we're

2:29 doing this one but look I want to I want to get you guys feeling how tired of talking about the election are you guys not even close to as tired as I'm going to be after this episode and when the by the time it airs right before the election Heather well you're in a swing state of California how do you feel about things you know it is still very annoying I am sick of hearing about the election I hardly want to open up

2:54 Twitter because I don't want to talk about election and politics I want to do other things and it's everywhere it's driving me crazy I would think in California and in Texas for that matter Michael you guys would like nobody would care like these states are decided and like why would you waste $1 of advertising the worst part is it comes at you from the back door if you live in a place like Texas so I was I

3:15 you know I'm in a text thread with my college roommates who are both extremely one-sided in terms of where they vote and it's a color that rhymes with Mew right and so they I was telling them yesterday like my presidential vote doesn't matter in Texas whoever I vote for we know who's going to win like it's pretty straightforward and they're spent an hour and a half trying to convince me that math doesn't work and my vote does

3:37 really matter here and I was like no it doesn't we know it's gonna happen I could I could vote for I could vote for one of you guys it's still not goingon to change anything so any it comes at you from other directions which is why I'm also totally despite not being in Pennsylvania or swing state totally over it and we have propositions in California so we have like all these like little fights over real estate

3:59 propositions there you know there's a lot of stuff like that for us okay so there are things that matter besides the presidency in California right okay yes I voted the other day and there was no line like they just opened early voting there have been like there's only five million people in South Carolina I think like over 400,000 have already voted early which we we only get like two million people who vote so like there's going to be no line in two weeks wow

4:25 here in North Carolina I'm maybe the swing EST state of all four of us and it's getting bad like the last week or two have really ramped up every day I'm not exaggerating I have between five and 10 pieces of mail election mail every day you know with increasingly outlandish claims about both sides the tv ads are non-stop like I can't it's all election Twitter told me there's gonna be a bombshell today giant there's gonna be a bombshell every single day

4:53 every single day between now and election day in fact listening to this now there have been seven bombshells between the time we recorded this when it comes out one of which is that you know probably Trump and Infowars Trump owned Infowars the whole time or something speaking of Infowars a segue look at to today's theme is October surprise and do I have a surprise for you guys it is a listing on bis by sell for sale it is all of the assets of

5:25 political and conspiracy theorists Media Company Infowars with all of their production stuff the sets e-commerce everything and it's being sold for a million dollars this is the Infowars the the the tin foil hat Alex Jones Infowars extremely controversial business bankrupt and for sale a million bucks yeah which his bankruptcy was from the like the liel

5:56 and slander things right those families came after him yeah from from Sandy Hook and he lost basically he became underwater right an insolvent so that's why he's selling these things in and now it's in a bankruptcy proceeding correct yeah so here let me read you the listing so the picture is Alex Jones's face selling some supplements on a website on a computer so and the asking price is a million dollars if you scroll through the pictures they have

6:23 wow they have the Production Studio so the the chair and the whole like thing where Alex Jones would record stuff in Austin it's a good looking good look it's a real news desk it's like you know big room Standalone like semicircle desk Infowars on the front like this is a TV Set you know I mean if I had really stupid money I would buy this and just record from here ironically like I think it' be amazing would just be like what's

6:50 going on anyway okay so those are the two pictures and it's right here in Texas from what I know so the asking price is a million dollars established in 199 9 it involves intellectual property equipment and a turnkey opportunity this is a bankruptcy court ordered sealed bid offering of intellectual property of free speech systems including infowar production rights archival production Library social media accounts and optionally its production equipment infowarsstore.com e-commerce site and inventory and over 400 domain names initial bids are being

7:22 accepted on assets individually or is a package by November the 8th 2024 interesting got fast yeah so this this episode is out before November 8th so if you are hearing this you can go bid on infow Wars it is not too late interested parties may choose to negotiate lease terms with the existing landlords seek to rehire employees and include production equipment in their bid for a turnkey produ purchase of the production operation the infowar show show and infowar store Commerce

7:48 e-commerce Suite continue to operate and will likely continue up until the auction infowar production assets will will include the company's archival Library future production rights the Infowars trademark all brand elements numerous domain names including infowars.com and b.v videoo as well as its social media and podcast accounts the company's Studio broadcast and production equipment can be included with the IP purchase but will not be offered separately for a bid from the IP assets they offer infowarsstore.com a

8:16 nutritional supplement and emergency preparedness site that will include the company's e-commerce website numerous trademarks including Infowars life bod e survival Shield X2 and others onand inventory vendor conts infowar store.com domain and numerous others they have historic sales of over $35 million in 2023 and just this is girley speaking they sell like Supple I mean they sell basically supplements and super high margin stuff right supplements home generators anything you need to fill out your tenf

8:48 foil hat stuff there is a listing here for the broker 360s that's advisors all production and company-owned vehicles including a paded armored truck and RV not sold along with the intellectual property sale be sold at public sale on December 10th note $1 million does not represent an asking price but rather an expectations that offers are likely to come in at or above this number all offers must be submitted through the process on 360's website the

9:20 assets will ultimately be sold after review of offers submitted and a possible round of competitive B bidding and yeah by order of the US bankruptcy court in the matter of Alex e Jones wow and you have to pay cash so anyway who's got a checkbook wow s so starting bids a million bucks so let so let's recap what we've got here we've got an e-commerce store doing 35 million in sales in 2023 which by the way is not

9:51 an election year like that's just sort of a normal year of I imagine you don't get like you know the sock puppet of Alex Al Jones that still works for you maybe you have to you know Mills maybe you got to shave your head and become the new Alex Jones sit behind the desk if you buy it I don't know girley you would look good for it though you already got you're already shaved so like you do you have to you go back

10:15 up to the top those little bars you can get to the store I've already check I've checked it out infowarsstore.com with two s's yeah it's mostly supplements they also sell like gold bars and like you know all kinds of St meal prep or you know prepper kind of bulk like food and stuff like that lot of supplements though big big margin supplement brain boost which is ironic right that brain boost would be featured at the top of the Alex Jones OB doesn't

10:44 work very well so Bill like is any of this stuff it looks like it's all been white labeled right it's all like Infowars vitamins Infowars supplements so he's contract manufacturing with somebody they're just White they're putting his sticker yeah on all of that I don't think he's he's making anything mer literally or metaphorically yes their brand their sticker on it yes he has a I was just going through some of their products here they have a fair day

11:10 bag which is like a fair day cage designed to keep electronic interference out of your devices fasc $50 $60 which the cost on these is $1 so like the margins are amazing here I I do just have to say this is exactly how you do it if you're an influencer like this is how you do e-commerce as an influencer right you make a bunch of content you attract a very specific audience and then you stand up a store and sell them things

11:41 that you already know that they want at Big margins like this is phenomenally executed you got to hand it to them well and I my understanding was that you know this is sort sort of the way around advertisers and you know other more traditional ways that this type of media was going to get Revenue that he sort of pioneered the idea of forget all that we'll just sell stuff that we know our audience want so the

12:05 e-commerce sort of came out of needing a different way to get paid for the audience but what that would be the scary part about buying this without Alex Jones who's the influenc yeah what is this yeah I agree that that's the huge question mark because I mean I'm assuming you don't get Alex Jones right like he's not gonna but I mean that being said it says he's still recording right the till the time till the time of

12:32 the bids it sounded like and it probably is controlled by the bankruptcy court and possibly he you know is going to be careful about how much he earns because anything he earns probably goes towards the settlement as well so that I think that would probably be sort of the challenge there so is there a deal I'm not intimately familiar with how or what type of bankruptcy they're doing and how it's working their process is there a

12:56 deal here where you can get out Jones where you know you win the bid simultaneous to you know signing a deal with Alex Jones where he gets 50% of NCO and you're Off to the Races I mean is that Poss fully satisfies the the amount owed it's $150 million lawsuit yeah that was brought against him and so then Free Speech systems fed for chapter 11 bankruptcy and then in June of 2024 the the

13:29 bankruptcy court appointed a trustee and an emergency stay to sell shutdown and liquidate infow Wars so they you know they say that you're getting like the the backlog right all the historical content but also he and and right Infowars has been banned from like most of the social media Outlets like even PayPal was cutting them off like Twitter cut them off Facebook YouTube so I I'm curious like wonder what that line is

14:00 like could you say you're you're really buying all the Infowars IP even if you theoretically could get him on board is there even any residual value to like the Legacy brand channels from a social media perspective you may still get traffic to the website absolutely but how how is he going to continue to like disperse the message to drive traffic so that's a good point Mills maybe you're I forgot how thoroughly deep platformed

14:30 this guy has been I mean this guy has been cancelled super hard by every major social media platform every major search engine every major payment processor I mean brutal so maybe there's some version of is infow Wars without Alex Jones rep platformed but like you've got a pretty high pretty uphill battle to convince YouTube to unban the Infowars YouTube channel just because hey I swear Alex Jones will

15:01 never be on it again YouTube probably goes I don't need that noise no thank you like we're just not messing with it right there a million other conspiracy theory channels we don't need this one goodbye so so what is is there is there licensing like could you buy this IP and the old content and like license it into like some kind of syndication like would someone pay you for access to the catalog and then I mean also like you

15:31 open yourself up right he said I I don't know all the things he said but he said some things that are incredibly you know hurtful and he said some things that earned $150 million judgment against him so right if you become the Legacy owner of these is there and I don't know how this works from a a liability standpoint and kind of the long tale of liability but you know if you buy contaminated pie of land and it's listed as a super fun

15:55 site and you don't you know do your due diligence and you don't make the remediation prior to purchasing it you're liable for the contamination that somebody did a hundred years ago on that land I'm just thinking is there is there a case where you own the intellectual property you own the content which is very contaminated if you do anything with it that derives some economic benefit are you now also opening yourself up to that liability but hasn't

16:19 there is there a double jeopardy involved like like this content has already received a judgment for $150 million for the damage that it has caused right well that was one person being charged that was him being charged if you if you red disseminate it and cause more damage can you be charged I don't know I would think you have to find alternative uses for the catalog you know like a documentary or something you know something like that maybe you

16:45 could use I almost feel like if if I bought this it would be with the notion that it is sort of going to Trail off and you know what's the right price to pay to know that for the next several years people will still come to the website without an Alex Jones and you know how much money can you make for the next few years while people sort of you know find a new Alex Jones or or

17:07 something else I don't think you can keep it going or you could even buy it on the assumption that you could keep it going anywhere close to what it's been without it being Alex Jones no I I think if if I were to do this and by the way I do not think I would get within a million miles of this but I think the way to do this is to basically like yeah like if you win this bid you're going to

17:34 get the whole back catalog of all the horrible things in the dud is said and done and everything like you just B it you go like none of that matters the only thing I care about is the name Infowars and and the reach and the brand that that has and it's like buying The Daily Show but you don't get John Stewart basic but you like relaunch The Daily Show right and you relaunch Infowars and you target it at a similar

17:58 audience but you have nothing to do with Alex Jones and your new Talent can't be so absolutely insane you know you got to find you got to find some version of insane that is not illegal right and put the Infowars name on it and see if you can recapture you know 25% of its former scale you're only paying a million bucks here right like you don't have to it this business this is a big business 35

18:23 million in e-commerce Sales Plus who knows what else in Revenue stream 35 million of E Comm Merce supplements that means they're taking home like $30 million it's unbelievable like well because free advertising right like they're they don't they're not spending any money on ads so it's it's incredible a margin business so like you can even get this back to 10 million in sales you know with some new kind of talent playing inside the law here with the

18:50 Infowars name I mean that is Major reach hey Michael here I want to let you know that I'm hosting a conference first time I've ever done it and it's called holdco conference 20 2 if you want to learn how to manage multiple businesses at once how to incubate new companies or how other whole co-owners and operators run their Fleet of companies then you should come to Utah next spring we've got a ton of great speakers including Walker D who

19:10 wrote buy then build and founded acquisition lab plus we're hosting it at an all-inclusive Mountain Resort so you can hit the slopes at the end of the day so please go to holdco conference.com for your tickets and get 10% off with your discount aaod that's hold coon. and use code AAP pod for 10% off now back to the show just start from Scrat I mean I'd be starting a new YouTube channel I'd be starting I just start from

19:31 scratch on everything and go like Alex Jones has nothing to do with this I don't even need my old old followers I'm just trading on the name Infowars we're putting it out and of course you would get free press for Miles right Infowars restarting INF Wars restart blah blah blah you know and all the prep would go absolutely bananas you know everybody would be so mad at you instantly on day one which is free money on the internet

19:53 distribution and as long as you manage not to get canceled again you could build a business so I think there's a way here let me put you on this gu on this idea I think there's a way to get involved in this without having to sell your soul which is the the the core of what we're talking about here right if you buy this stuff like the reason Alex Jones got big was he was willing to say the things that other

20:14 people weren't willing to say right not and none of it was not not implying any of it was true he was just okay being bat crazy and being an enemy of millions and angry right people so I think the here's my creative idea for you you start you buy these assets and you start the national museum of conspiracy theories in Austin and you get all the equipment you get all the stuff you get all the content and make it a for-profit

20:42 museum there's plenty of those around and basically you you expose this stuff not as hey we're like advocating for these things which you know you put it out there as a historical record but along the way like you monetize it right and you I think you can monetize it for a lot more than a million dollars good idea yeah so this is actually tied to an idea of something I wanted to do like 15 years ago but I never did

21:06 there was a guy in San Antonio who had the world's largest collection of artistic toilet seats did I ever tell you guys about this no I remember 37 mitchley 370 episodes in I'm still pulling out new ones for you guys so yeah that's that's why this show can never end so anyway yeah he was this old dude and he had spent like 50 years traveling the world and back in the 60s and 70s it used to be cool to have like

21:35 designer toilet seats like my grandparents they had these like weird toilet seats that they bought where somebody they were like plastic and somebody had put like a collection of coins like Pennies from around the world in the toilet seat so you would sit on the plastic like this is the thing this is the style back in the 60s and 70s so this guy had started to collect all these artistic toilet seats and had the world's largest collection

21:57 of artistic toilet seats here in San Antonio and he had done it all in his house and he would open up one day a week and you go to his house and like walk around and look at all these artistic toilet seats that were where people had put their butt on the toilet seat he would put that on the wall so you'd like walk around the house and you're like okay that's that's kind of weird but it was amazing like because

22:15 some of these things were really artistic and super cool so anyway the guy dies here in San Antonio and and at the time I was like you know what I should do I should buy this toilet seat thing and turn it into the toil toilet seat Museum and Bar and Grill here in San Antonio and like it would be world famous because who wants to go to toilet seat Museum and yes the answer to that question is everyone and anyway

22:38 somebody bought it and turned it into a private collection like an Oklahoma or something so I missed the opportunity but that that was the idea so I think you could do that that anyway that's the pitch that's the pitch here with the Alex Jones stuff all right I did I did a little bit more digging on this and it actually kind of gets more interesting so the there is a there's a trustee it's 360 asset advisers they're the like

23:01 the trustee for the bank for the bankruptcy liquidation so there's kind of a brew like there's it seems like there's some conspiracy brewing in the background so Roger Stone posted a picture not that long ago sitting at the Infowars desk and people are like oh maybe he's gonna buy it and continue this on Alex Jones even said depending on the right buyer I might be willing to be involved on this he also has recently said I think that

23:28 this whole process is rigged but there have been some people who are you know vehemently against Infowars and Alex Jones who want the production rights and everything all the historical content because there's a lot that was filmed and not published and they could use it right it'd be like the emperor doesn't have clothes kind of thing and they could they could use that if they wanted to so oh they could use it against him they could yeah they could use it

23:52 against him or guest right who had said things and like hey you know we we can't hit that like we you know we can't publish that that we don't want that to oh but it's on a hard drive somewhere yes yes so there's like this whole I think probably value to this outside of the just direct economic benefit of selling products with this label that that is probably happening in the background that's worth a lot more than

24:15 you know $35 million worth of e-commerce or something that's a good point or even if just like you hate this guy you want to buy it and just just B it just make sure it never sees a light of day and and erase Info Wars from history yeah yeah people spend a couple million dollars to do that too I was just hoping we were going to buy the set and put our name on it and we were going to do that

24:35 acquisition Wars was excited about that part at least you could spell that that would be much better yeah we we're switching to acquisition Wars deal Wars well let's dumb this down significantly we'll go from acquisition Anonymous to deal Wars deal Wars I kind of like that actually the War Room that'll be the war room and then we'll sell supplements faay bags that help you have better clarity about deals it's called a spreadsheet by the way yeah I just I I

25:07 think that there is no way that you know this thing gets bought under any like traditional framework of acquisition right there's no like nobody's nobody's thinking you know past performance is an indicator of future results for this type of business for a bunch of different reasons but even if you even if you're like hey look you know for some reason they have a ton of inventory they mention you know equipment and vehicles and production maybe there's

25:35 some inventory sitting somewhere there's just no traditional underwriting when it comes to something like this and even if you felt you know bold enough to consider all the risks that you can imagine and then all the risks that you can't even contemplate you just would have to have such a big potential windfall from a revenue standpoint to make it even worth the risk of touching something that's toxic so toxic yeah I mean this would I mean

26:01 this could blow up all over your entire life I mean you this has got to be so asymmetrically upside that I mean 100x THX I mean this has to be yeah massive I also Mills did some further reading apparently the Judgment against Alex Jones is much larger than 150 million it is $1.5 billion yeah the court filing suggests that liquidation will be under $8 million is what it says so the I

26:33 don't even know if you're going to be able to get this thing free and clear I mean you're supposed to in a bankruptcy process but I feel like on day two you get hit with 25 other lawsuits even if they're frivolous you know just because people hate Alex Jones so much I mean this is like the people who have these J I mean this is the Sandy Hook families I mean this is just disgusting right like

26:53 you don't want to you don't want anything to do with this I've been scrolling through how much content is here and these guys put out like stuff it's basically BuzzFeed for conspiracy theories and like you have to imagine somewhere in the dark corners of this there's Le I mean law of large numbers there's at least one thing that somebody's gonna sue you over and you run the risk of you know spending your whole life paying lawyers trying to

27:17 defend yourself yeah Michael I like your Museum idea I mean that is I I I don't know that I'd open in Austin I'd probably open in New York City I mean this is like tourist attraction right Museum of conspiracy theories yeah it's kind of like the Museum of could do something like you don't even need a physical location because it's mostly content I feel like you could you could sort of almost kind of take the documentary approach and just kind of

27:41 break down all this stuff for people and you could use AI to do it you know that there's there's some efficient ways to kind of parse through all this content but it would have I agree with that like a documentary or a museum something that sort of takes a different look at this than tries to continue it on that would at least be less toxic but still toxic I guess can I just say I find it hilarious that this is on bis by

28:08 cell like how in the world does this get listed on bis I mean this is national news like you Google this and it is on CNN like this is a high-profile court case like the the guy the 360 asset advisers feel the need to post this on bis byell to like drum up a little extra interest from morons like us like this is this is a political football of a scale so far beyond bis byell it just

28:34 cracks me up does bis by cell have other bankruptcy situations I guess I've never looked for that there I don't think I mean yes not like as a matter of high volume I have seen other distressed situations on bis by saw and that's what I got imagine these 360 guys it must be part of their sop just to post everything on pis Buy cell and like the intern just didn't even think about it and posted on B by sell it seems like too reading

29:01 about the process there's like a bid and then that determines whether or not you get invited to like the next meeting like I don't think it's a hard bid auction there's some some info here about you know basically you this gets you to step two and then there's GNA they're trying to select for the best possible buyer it's a this is a very convoluted process what we past was they have vehicles as part of this and one of

29:28 them is a pteridine armored truck which is a 300,000 plus or minus vehicle that looks like a Hummer and a side by side had a baby and that's what you get like this thing's not messing around so you could pay a million bucks for this and you know you could pay a million dollars and get this $350,000 car well you get the $350,000 car and then I just noticed digging into the bankruptcy attorney's website they also have a Winn

29:55 a Bago oh for bringing your show of conspiracy on the road I don't ever want to go inside that Winnebago yeah it is just crazy could be part of the museum though great museum I have friends that lived in Austin when when basically Alex Jones was younger and ran into him and different stuff because it's a pretty small town and it you're like man

30:27 like what would cause somebody to turn into an adult like that well it turns out when you're a young adult you're also like that it's pretty crazy stuff man wild this is interesting I'm glad Michael I'm glad you made us talk about this us we forced this feels like one of those deals and I would challenge the listeners this feels like one of those deals that you know like there's that whole video I don't you guys have seen

30:55 that video of car Carl icon getting interviewed where he talks about firing three floors of people you guys seen that yeah yeah like just nobody can explain to him what they do after like three days and he's like you're all fired I like what do you guys do so much of business just asking people first principal questions and then being like okay that doesn't make sense but I think that this reminds me of that video to a great extent because if you

31:20 want to optimize your life for being like a 75 year-old who has some great stories to tell about business and grandkid to your grandkids and the people you mentor and all that kind of stuff like the time you went after the Alex Jones bankruptcy assets and turned it in turned a million dollars into $5 million would be perhaps the greatest stories in history so I would challenge the listeners if you want to have a real Legacy nobody's GNA remember anything

31:43 you do they will remember this so see if you if anybody can make this happen we will happily welcome you to the podcast to tell us what what happened if you made a b unless your name is Alex Jones in which case you are not invited on the podcast don't all right don't you think though there's a really high likelihood that we have no idea what actually ends up happening with this oh yeah I I imagine well I don't know but you you it

32:05 might be disclosed as part of the bankruptcy process I I think to a certain degree it will but like if you fast forward like it this is going to go into a black hole somewhere and like I I just think that it's it's one of those things that it's making huge headlines right now and then it's going to completely fall off the radar because it's not going to be as inyour face probably all right let me let me throw

32:26 this out to you guys Price is Right strategy on this we go in with the idea of we're going to start the national museum of conspiracy theories to educate people on truth and media and all that kind of stuff and we bid exactly $1 then you take and you go sell all these assets I mean this vehicle is probably worth 150 250,000 the Winnebago you can get six figures for it and we use that to fund getting the museum started but

32:53 you don't try to compete on price we just compete on what we're going to do with this stuff which is we're going to use it to to do good and the crazy thing about Bankruptcy Court first of all I've never been there so don't go there the craziest thing is that I don't know anything about it but I've talked to a lot of people about it unfortunately and it's basically the Wild Wild West like normal Court like the judges have

33:14 rules they can do and all this kind of stuff in bankruptcy court it's basically the closest we get to dictatorships in the US right the bankruptcy judges have the ability to just be like okay you're getting this you're getting this like lots of latitude there but because of that and because like the reason this is all happening is because of what this guy did to those families like we may we maybe could win by offering a better

33:36 outcome for all this stuff that is for the public good which is the conspiracy theory education stuff and you could win with a dollar and get get the assets to fund it so my only concern with what you just said is you said we you will be great at this you have so much free time Mills no I actually I I think there is something kind of cool about that Michael I think that might be the

33:58 highest and best use truly we take and if there is some latitude in I mean the people who he owes money really hate him and so if there is some version of this where they go this is gonna be neutralized and not going to continue maybe can they pick a not the not high bid or do they have to go with the high bid yeah there is some there's some notice in the in the bankruptcy documents that it does not have to be

34:21 the high bid and who who better as a front person and person to manage all of this than a person from extremely blue liberal California with a pretty female face and a disposition like who do we know that's kind of that way knows a lot about Finance oh really successful in life maybe a banking background maybe we find somebody like that not interested I don't even want to watch one of his videos you speaking of

34:52 watching those videos Michael's ads are going to be a dumpster fire all of his all of his retargeting Michael just spent 30 minutes scrolling and clicking infowars.com and Alex Jones for this episode so may God have mercy on Michael's feed you had to see me Grimace when I was clicking through this because I that was the moment I realized I was like oh I'm so screwed down the rabbit hole screwed you did you didn't do this

35:17 in incognito mode so yeah you're being this is on the record all the pixels have fired you are you are tagged and bagged in the algorithm now for the next six months I'm just going to get Jordan Peterson advertisements trying to sell me his courses this is going to happen screw well good luck with that this episode will be out pre-election so hopefully this was interesting to you I'm sure the fever is at an all-time high as you

35:47 are listening to this so do go vote it is one of the awesome things we get to do as Americans is important even if you live in California or Texas thanks listening please don't cancel us

Summary

The podcast episode discusses the bankruptcy auction of Alex Jones's Infowars assets, exploring the potential for acquiring the controversial media company's intellectual property, production equipment, and e-commerce operations. The hosts analyze the risks and opportunities involved in purchasing such a contentious brand, considering both the financial implications and the ethical concerns surrounding its legacy.

- Infowars assets are up for auction due to bankruptcy, with a starting bid of $1 million.
- The company has generated over $35 million in sales in 2023, primarily through high-margin supplements and survival products.
- The hosts debate the viability of continuing the brand without Alex Jones, who is integral to its identity.
- Legal liabilities from past judgments against Jones could complicate any acquisition, with potential future lawsuits looming.
- Ideas for repurposing the brand include creating a museum of conspiracy theories or launching a new media venture under the Infowars name.
- The auction process is convoluted, with the bankruptcy court having significant discretion in selecting the buyer.
- The discussion highlights the challenges of managing a toxic brand and the potential for creative solutions to mitigate risks.

Questions Answered

How do influencers effectively engage in e-commerce?

Influencers create content to attract a specific audience and then set up an online store to sell products that resonate with their audience, ideally at high margins.

What assets are being auctioned from Infowars?

The auction includes Infowars' e-commerce site, inventory, social media accounts, and over 400 domain names, with initial bids accepted until November 8, 2024.

What are the challenges of reviving Infowars without Alex Jones?

Reviving Infowars poses significant challenges due to its deplatforming from major social media and payment processors, making it difficult to regain a foothold in the market.

What unique business opportunities could arise from the Infowars assets?

The discussion suggests that creative concepts, like a museum or themed venue, could be developed from the unique assets associated with Infowars.

How does the auction process for Infowars assets work?

The auction process is convoluted, involving initial bids that lead to further negotiations and selection of the best buyer, rather than a straightforward auction.

© transcribe · For agents Built with care and craft by Gokul Rajaram