Why Apple Is Moving So Slowly on AI

0:00 WWDC 2026 is Apple's AI credibility test. Apple does not need to win AI by having the biggest model or the loudest demo. It needs to make AI trusted, useful, and invisible across the ecosystem. They did an entire panel session during the presentation with multiple Apple people specifically diving into privacy and the fact that none of this stuff was going to take place in a cloud somewhere. This is like ondevice stuff. So that if you're talking about personal information with Siri, it's not like there's some data center in Arizona that's just like randomly running that information through it. And that's what I think makes this so hard. Apple has always been the king of privacy and they're trying to not innovate so fast that they break that trust. I think it's a huge part of the Apple story and I think it explains a lot of the delay. They apparently are willing to move faster though than they used to because they fired their head of AI and they brought in this guy Mike Rockwell. And Mike Rockwell is the guy that built the Vision Pro which was a commercial failure but within Apple they deem it to be a massive technological success. It was a very difficult project and he delivered it. He had been lobbying to take over AI internally for a long time and they finally handed it to him.