The NEW LinkedIn Strategy you need to Blow Up in 2026.

0:00 Last month, marked 4 years of me posting on LinkedIn every single week. In that time, I helped over 5,000 people start posting on the platform. Many have gone viral, others have built six and seven-figure businesses, and nearly every single one of them has gotten lifetime opportunities >> >> that no other platform could have given them. And from this reflection alone, after these 4 years, I'm begging you to start posting on LinkedIn because we're still incredibly early, but not for long. A recent data have a report released in early 2026 >> >> mentioned that LinkedIn has gone from 1 billion users to 1.3 billion users. And before, only 1 to 2% of those users were posting on the platform, but it's now around 3 to 5% of them are. In the grand scheme of things, this is still minimal and competition is relatively low, but when we look at the supply and demand, the window of opportunity to cash in on what we call the LinkedIn gold rush is closing. Now, I've analyzed hundreds of the most successful LinkedIn accounts in 2026, understood their content strategy from quantity to ideas to structures of writing. And in this video, I'm going to show you the simplest way to do the same in the next 15 minutes. Now, I've mapped out what the most successful creators have in common and how they not only get millions of views and engagement, but how they manage to write the content without burning out. Every account in this grid has built a multi-six or seven-figure dollar operation simply by writing content on the platform. And the reason each of them has gone all in on LinkedIn are different, but the strategy remains the same. So, first, I want to start with the reasons why writing on LinkedIn is exactly what you want to be doing as a founder, creator, or aspiring entrepreneur. Reason number one is getting leads and client acquisition.

1:44 So, LinkedIn is one of the highest converting B2B lead generation platforms on the internet. Reason number two, authority and credibility. So, posting consistently will position you as an expert in in niche. There's no doubt about that. Number three is getting speaking opportunities. Event organizers are always scouting for people on LinkedIn primarily. I get to see the behind the scenes of how this is done, and they are always looking for speakers fast on LinkedIn. The next one, job offers and career leverage. So, I've met so many people that post on LinkedIn and they either get a job promotion, they understand how to do it, they meet the right people to help them do it, or they even get recruited to get a better job.

2:23 And the list goes on, partnerships and collabs, brand deals and sponsorships, course and community sales, angel investing and deal flow, press and podcast invitations, the list goes on. LinkedIn is the best platform to be if you want to have an advantage in your career or in your business. And all of this sounds great on paper, right? But let me show you the proof that this actually happens today in 2026. Okay, so here we have a feature of Chris Donnelly, one of my good friends. He has over a million followers on LinkedIn. He recently got featured on The Times for his fourth or fifth business in AI and SEO. So, because of his LinkedIn presence, Chris was not only able to build multiple businesses that are extremely profitable, but he was also able to raise investment, get the best employees, and then get opportunities to get featured in recognizable places like The Times. We also have here entrepreneur Adam Robinson who is always talking about how he's building his business in public and how much LinkedIn has helped him doing that. So, we have here a 90 million annual run rate. So, a lot of that comes from leads from LinkedIn for his business because he is talking about his business consistently on LinkedIn. Now, we also have me. I was able to not only build three businesses on LinkedIn, but also scale our fast software business and become a tech entrepreneur because of LinkedIn. We were able to hit our first a $190,000 month without a single ad. And as a result as well, I was able to get featured on the fourth steady on the 30 list in Europe. We also have examples of people that may not have the biggest following, but are able to hit $50,000 a month like my friend Paulo, who we interviewed for the Cleo podcast. He makes $50,000 a month at 18 because of LinkedIn. We have people here who are making $250,000 a year because of LinkedIn. We have people here who are making $4 million a year because of LinkedIn. And we also have every single tech founder going all in on LinkedIn and personal brands like the Clay team here. Clay is a B2B SaaS that specializes on email marketing and so on and lead generation. And their entire team over the last few months have gone all in on building their personal brands. So, there is a pattern here and I recommend you guys to follow it. And I'm going to show you exactly how now.

4:36 LinkedIn works for nearly everyone who tries. And before recording this video, I was on a call with some of my clients. And after implementing the content strategies that I'm about to show you, they've all started winning, too. And most of them have less than 10,000 followers. Now, the reason why I can nearly guarantee that this would work for you right now watching this, yes, you, hi, is because we look at hundreds of pieces of content every single week.

5:02 We break them down, we analyze them, and find the patterns. From video content to text-only content to photos and infographics, the data that we have consistently collected shows that the format is not what makes or breaks the post. It's usually the strategy underlying it. Because all of the posts that I'm showing you right here are different, but they have four key parts in common. I call this the 4-3-2-1 strategy, a simple bulletproof content system for anyone to get started on LinkedIn. Number one is the cadence of posting. Now, this is by far the most asked question anyone has ever had when posting content. How many times should I post on LinkedIn? Many of these creators post six to seven times a week, but my recommendation to you is four. Four is the sweet spot when it comes to content on the platform. It's enough to build a reputation in your network, push to grow it, and allow time for iteration.

5:55 Because look, posting content on LinkedIn is not a volume game, it's a quality game. And the difference between someone posting seven times a week going nowhere and someone posting four times a week building a business it's not how much they post, it's what they post about and why they do it. So, with four posts four days a week, each post has a different job. Every post is a small bet into an angle you want to own. For example, broken down, you post Tuesday, Wednesday, Thursday, and Sunday. And every week you want to focus on the three three content pillars. So, educate, storytell, and sell. On Tuesday, let's say you educate. So, it's going to be step-by-step breakdowns, frameworks you actually use, common mistakes, and the facts, case studies with real lessons, and industry fundamentals explained simply. This is the type of post that makes someone think, "This person knows exactly what they are talking about."

6:50 These are the posts that position you as a niche authority and you'll be speaking directly to the person who already has the problem you want to solve. In practice, content that meets this criteria follows the past framework: problem, agitate, solution. The problem you want to solve, why your audience needs to solve it today, and the solutions broken down step-by-step at a high level coming from real lived experience using specific language that only someone who actually has done it would know to use. For example, we have this post by Daniel Bustamante, one of my favorite accounts on LinkedIn. The start is with the problem. So, "My phone addiction has completely been out of control lately, so I am doing something about it." That's the problem.

7:33 "Over the past two weeks I've been impulsively checking LinkedIn, Substack, and Gmail way more than I'd like to admit." Agitation, and then he gets into the solution. So, that is one example. We also have one post from Jake. So, SEO is changing. That is a problem, but not in the way you think because the fundamentals are still 90% the same. Changes have been creeping in for months and Google's recent IO announcement just made the direction explicit. Here's the 10% worth focusing on. So, both posts, problem, agitate, solution. Now, let's move on to Wednesday. You are going to be documenting or storytelling while list remaining in your niche.

8:09 This is a content documenting what you are currently working on, the why behind it, the highs and lows, and the things that you're still figuring out. So, this is the post that makes someone think, "This person is real." Not AI, not AI generated fluff. You. Your real story with what is happening, with why you care, and why other people should as well. And before anyone says anything about storytelling and that you don't have any cool stories to tell or like no one cares, there are multiple ways to adapt this approach to your style and your tone, and also your niche. A good example of this is me, storytelling and building in public, but it's never just reporting. Every personal moment is a vehicle to deliver a lesson, not a what I did in a day post. This for me is positioning this guy as storytelling, but most people miss it, but I just told you. These posts, when done well, make people want to follow you or buy from you, not just know about you or who you are and what you do. With this format, we also have people like Adam Robinson who does this in his own way, too. Instead of leaning into emotion-led storytelling, he leads with data and results on how he's currently building his second business. Screenshots, numbers, proof of what's working right now, all shared with zero filter, imperfect writing, and a lot of numbers, so you can see that he's not lying. He's documenting the entire thing.

9:29 One of the things that I have observed with Adam's content that is worth noting is that nearly every building public type of post starts with one, a specific number. So, not we grew revenue and we did this. He literally states the exact number that he made the previous month. For example, this one, we made over $600,000 last month. He's not leading with we have a big team, we just hit a record month, we just hired a 23-in-person team, but it's also fully remote. The numbers that he uses here add credibility before he says a single word. Number two, he uses the screenshot as a hook and everyone misses this when trying to copy Adam. I see it so often.

10:12 Then they try to replicate it and copy, but the packaging, i.e. the images that he's using, are what brings people in to just look at the numbers and then read the entire post because there was a clear screenshot about what the post is about. People can see it very visibly. Okay, and it's also the first thing people see when they're doom scrolling on LinkedIn. They'll see a big image with a big number and they'll be like, "Oh, what is this?" That sparks curiosity and then people start reading it and then they follow him because he's legit. This works across founders who build in public. Tyler Denk from Beehiiv is also a good example of this. I've done it before. Jake has done it before.

10:49 Jasmine Alec has done it before. Justin Welsh has done it before. Whenever you speak about numbers very clearly and you can kind of like show the proof, people will trust you because it follows the show, don't tell principle and you can't argue with proof. Now, moving on to the third day, Thursday, you inspire by a more story telling. Most people struggle with this, but this is an ace card hidden in your deck. Storytelling content will always reach more people because it's not niche dependent. It's human dependent. Everyone on the platform has felt stuck, has had a moment when they wanted to quit.

11:23 Everyone knows what it feels to bet on themselves and not know if it's going to pay off. And that's exactly why storytelling posts reach further than any other format on LinkedIn because even when LinkedIn feels like a professional platform, there are humans behind the screen reading your content looking for something to connect with. Your educational posts reach the people who are already looking for your solution and your storytelling content is meant to reach everyone else and pull them into your world before they even knew they needed what you do. I've used this strategy this entire time. Educate to build authority, story tell to build an audience. The deadliest combination on the platform by far. I've seen Fortune 500 CEOs do it. The most successful private entrepreneurs do it.

12:08 Freelancers do it and when it's done right, it actually works. You don't need to have the craziest revenue number. You don't need to have fired all of your employees and cry about it on LinkedIn. You don't need to get engaged and post it about it on LinkedIn about B2B SaaS and sales. It's not about that. It's about the emotion. It's about your journey and it's about you being authentic or transparent enough for someone to relate to you. So, out of all of these pillars, >> >> I would always bet on storytelling. Now, let's move on to Saturday. I like to see these days as the days we sell. I love talking about money. I love making money and I know so do you. So, the ways that you can sell, you can sell via storytelling. You can sell via more stories or you can sell via free value in your content. Selling on LinkedIn doesn't mean case studies and buy now posts. It means capturing attention and retaining your viewer while at least leaving them wanting more. So, there are four simple methods to achieve these.

13:04 Number one is using the halo effect by talking about someone who is an authority in your industry. Number two, we have in-depth breakdowns where you spend your time creating an asset or fully showing people your exact process end-to-end. Number three, we have storytelling via our customers' eyes and narrating the emotional side of it and what they achieved through working with you. So, how they felt, what they achieved, the financial gain, the emotional gain, the leverage gain, whatever it is that you do for clients, whether that is leading them to a financial outcome or an emotional outcome or a personal outcome, you need to truly say it with the right words on LinkedIn so people feel that and they can see that. Now, number four, we have LinkedIn lives where you get to hang out with your audience live and then as a result, you increase trust and then conversion becomes easier because you're compressing the time between getting attention and then getting them to trust you and then convert. Because when you're getting their attention and also talking to them directly, you're building trust at scale faster. That's why people love podcasts, webinars, master classes, in-person events. But, if you can't go to one or create one, then LinkedIn lives are usually the safest bet because you can just do it at home while meeting people that follow you and they're just waiting for a reason to trust you a little bit more and then buy from you or your services. Now, all of these combined with a call to action directed to a product, a service, or an offer make sense and it will always work as long as it's aligned. But, if you're talking about an emotional story, let's say depression, don't use a call to action here. That's what makes content ingenuine. So, here's how content works in today's attention economy. Let me break it down. The educational posts get their attention. The storytelling posts get their trust and then the sell posts get you those conversions. Those three main themes or pillars I just showed you, educate, story tell, and sell work because they hit the same person at three different stages. Most people make the mistake to only speak to one person at all times, their ideal client persona. But, then they neglect the older audience that is far more important when playing the long game here, your ideal follower. And this is actually the two in the 4-3-2-1 framework. There are two types of people and you need to be writing for both of them. Your ICP is the buyer, the decision-maker, the person with the problem you solve and the budget to fix it. They are reading your content with one question running in the background the whole time.

15:31 Can this person actually help me? Your educational content, your case studies, your results, that's all for them. But, your ideal follower needs something else right now. They need to see themselves in you, they need to like you and trust you fast so they might eventually buy from you in the future. There is this really good video from Alex Hormozi where he was in a mastermind and then asked about 10 people in that room who had been following him for years. 99% of those people said that they had been following him for over 5 years. This is why you need to stop feeling cringe when you talk about yourself or feel like you're bragging. The people who need to find you won't find you if you stay quiet or just post niche content all the time.

16:13 Your ideal follower is out there right now scrolling on LinkedIn looking for someone who thinks the way you think, has been to where they currently are in their lives and has something worth saying. Be that person, please. You never know who will end up becoming a big fan if you don't even try. Now, if you want the tool that helps you do exactly this, I'm hosting an exclusive masterclass on how to write content that turns strangers into raving fans and customers on LinkedIn. It's free to attend, all you need to do is register for it. Now, the link is in the description and I'll see you in there.

16:44 So, I've just broken down the main elements of writing content and winning on LinkedIn. The four three two one framework, the two audience types, the three content pillars, but here's the thing. If you stop right there, you're making the same critical mistake that 90% of LinkedIn creators make and it's costing them millions in potential revenue. See, getting millions of views and followers feels amazing. I love the dopamine hit as much as anyone else, but the reality is that those followers are completely worthless if you can't reach them on demand. I learned this the hard way. Even with thousands of followers across my platforms, when I post something, only 2 to 3% of my audience actually sees it. And that is a brutal reality of social media and the algorithms. And this is what I call the rented land problem. You're building your entire business on someone else's property. LinkedIn owns your audience, not you. And that's why the smartest creators, the ones who are building real businesses, they all do one thing differently. They don't just create content to get followers. They create content to move people from rented land to owned land, from LinkedIn to their email list, from scrolling to just subscribing. And the easiest way to bridge these two worlds is lead magnets.

17:58 But not the boring, generic lead magnets that everyone else is using. I'm talking about what I call the value bridge. Lead magnets that feel like a natural extension of your best content. So, let me show you exactly how to do this. There are three types of lead magnets that work on LinkedIn. The value overload lead magnet, where you show exactly what people will get. The secret formula lead magnet, where you show the exact outcome first and then tell them that the answer is one email away. And lastly, the newest form of lead magnets, the free AI agent or custom GPT. Because today, information is great, but what if I just gave you something that is better and that can do it all for you with AI.

18:40 That's nicer, right? So, for us lately, giving away custom GPTs or agents with preloaded data has been our best way to collect leads, too. It also taps into the biggest trend we have right now, which is AI. So, it's a win-win. All of these lead magnets come with a small request. Click the link, input your email, and then get free access to $1,000 worth of free resources. The ask here, an email, is not as big as what they get for free. So, free tailor-made information. It really is a win-win. All right, kings and queens, that's all I've got for this video. Let's recap all of this because we covered a ton of swords.

19:16 First, we broke down why LinkedIn is still the biggest opportunity in 2026 and I emphasized we are still early. We're very, very early. The LinkedIn gold rush is not over. In fact, I truly believe there is another wave coming and preparing for when the moment happens is the best piece of advice I can give you today. Second, we walked through the 4-3-2-1 framework, so posting four times per week across three different content pillars speaking to two different audiences and all building towards one goal, turning those followers into customers. And the easiest way was lead magnets.

19:48 Third, I showed you the exact content strategy that most successful creators use. Educate on Tuesday, document on Wednesday, story tell on Thursday, and sell on a Sunday. Each post has a job and each post builds your authority and your personal brand and your business. And finally, we covered the three types of lead magnets that actually work on LinkedIn laid out for you with examples on screen. The truth, ladies and gentlemen, is that all you need to do is to stop procrastinating and thinking about the best content calendar and the best strategy or waiting for the best viral format to come up for you. So, my suggestion for you is to pick your one thing, post four times a week, follow the data, and use this video every week as a resource for you to guide your strategy in the following months. It really is that simple. It just takes consistent execution over time.

20:38 Now, last thing I know some of you are sitting there thinking, "But I don't know what to write about." Or "I'm not interesting enough." Stop. The people who need to find you are out there right now scrolling on LinkedIn looking for someone who thinks the way you think. So, be that person, please. You never know who will end up becoming a big fan of you if you don't try. So, I've also put together a complete LinkedIn content calendar template with 30 days of post ideas across all three pillars. It's completely free and it's linked in the description below, so just grab it and start posting. Good luck, kings and queens, and I'll see you on the next one. Bye.