transcribe

$13B Lovable Co-Founder: The Task You Repeat Every Day Is Your Next Business

Silicon Valley Girl · 33m · transcribed 21d ago
More from Silicon Valley Girl Business
𝕏 Share ▶ YouTube 📥 PDF 🤖 .md

Transcript

0:00 You're abandoning the word vibe coding. >> Yeah, vibe works for demo, but we're way past that. You don't build your company on vibes. >> This is Anton Osika. He launched Lovable where anyone can build an app without code. Less than 2 years later, the company is worth $13 billion. Together, apps built on Lovable now get nearly a billion visits every month, and more than a third of the people building businesses on the platform are already making money. Like I've seen those dogs built on Lovable. $300,000 a month?

0:29 >> Yes. >> Why? How is that a business idea? >> I think the creativity is the biggest differentiator as the execution becomes easier. >> What everyone >> >> in the knowledge worker space should be building for yourself to make their lives easier. >> Everyone should build an agent for themselves. Is it okay if I have to do the prompt here? >> Please, yeah. I want to see your prompt. Thanks to HubSpot for startups for sponsoring this video.

0:53 When I tried vibe coding, there were so many errors even a year ago. Like this QA was on manual, you would run into bugs. Now you said you're you're abandoning the word vibe coding. >> Yeah, vibe works for demo, but we're way past that. You don't build your company on vibes. And people are running their businesses on our platform. I have these amazing founders. Sabrine, she's building a startup called Plink, and she she wanted to solve a real problem that she saw in in the world, which is that can I trust this person I'm dating? And she's been able to reach tens of thousands of dollars in revenue on something that's just for for social good. And and and the beautiful thing that I think it comes back to is that it used to be so hard to build the software, and it used to be a lot of overhead to run your business, and you can now simplify a lot of those things. And that's not something you do on vibes, it's something you do on a serious platform.

1:51 >> And when you think about a problem that you're solving, do you have a framework in your head? How do you solve a problem that seems kind of big? Do you separate it into tasks? Cuz okay, like I want to build this content machine, for example, I don't know. When you have a problem that you want to automate, what is your thinking process of how to do it step by step and whether some of the problems are worth automating and some not?

2:14 >> I think it's usually good to just do things manually and then be systematic about okay, how can I break this down into pieces that I can test and see if I can get value from it something is broken that replicates the thing I used to do manually. If you're you know, over engineering or you're overly ambitious from the get-go, then you might end up being very close, but there's some small part somewhere that doesn't work in the way that you thought it would work or your your solution wasn't the the right one and you want to avoid that. You want to iterate towards perfection.

2:49 >> So, do you think because doers are becoming entrepreneurs, do you think people who are day-to-day working on some boring tasks are becoming the best position for the next 3 years to become entrepreneurs? >> We're seeing that in from our customer data that most people on our platform, they have at more than 11 years of professional experience and they're they've been from that they've become very close to a problem that they've been frustrated that they can't solve with with skills that they had at the time and now they the person who's closest to the problem, they can actually go out and solve that that problem. And and that's what the is one of the biggest unlocks of the these new technologies.

3:30 >> Do you see that group of people generating the most money with Lovable? >> For most of our customers, it's people who are building and they're already generating revenue themselves or or they're tracking towards and they're building a business towards generating revenue. Most of them have experience. There's also a lot of young people who are building companies as you might know in in day and age. And and that's that's also often connected with having advantages of seeing things with fresh eyes for the first time if you if you're a younger person.

4:00 >> Yeah. >> But we're seeing people across the spectrum, across the entire world, every continent, and every every country building very serious things on the on the platform. >> Love it. If someone's watching and they're like, "Okay, this sounds incredible. I want to build something. Can you give me some ideas? What do you think are the top three opportunities to build these days?" >> I think what you want to do is you want to solve a problem that is not just on on the internet, but you usually want to build something connected to the real world, a combination of a service and a product.

4:34 And those two things together can actually make it really good. This is the type of direction that I would be going if I was starting a business myself these days. >> So that it's even something that hasn't existed. >> I don't think you need to start something that is completely new new either. You can take a new fresh take on something. You can go out and talk to people who aren't yet adopting a a solution that exists somewhere and see, "How can I make it so exciting for them that they want to adopt it?" It could be something in how they get their groceries or how they get things in their home taken care of.

5:08 And you can personalize it for them if you're if you're an entrepreneur with that hustler mentality. >> Finding a good idea is the first step. The next one is growing it into something bigger. I love learning how successful founders think and steal a lot of it for my own work. The best cases go into my newsletter. It's called FutureProof, so you can repeat them yourself. In my recent issue, I show how the top founders use AI for everyday tasks. Their rules and prompts step-by-step, plus a bonus. The one prompt I run every single month that helps me with my productivity. Get it right now. The link is down below.

5:47 Do you have any ideas what everyone in the knowledge worker's space should be building for yourself to make their lives easier? >> I think everyone should build an agent for themselves. And if you do it from scratch or you you use AI to build it for you from scratch, then you get a better understanding for how does an agent work because you can you can ask, "How did you implement building this agent?" So, I think that's something we could build today. I also wanted to actually make a refresh on your personal website if you wouldn't mind.

6:17 >> Oh, please. Let's do it. Absolutely. >> there was a specific challenge I heard about which is how you handle everyone who wants to talk to you. and how so that send you emails saying you have And building an app specifically that that helps sort that out with help of AI. >> By the way, let me ask quickly, when do you build an agent, when do you build an app? >> I think everything that needs data is an app.

6:42 And then if you want to oversee what is in the data and have some pieces that visualizes what this app does, then you of course want a graphical user interface. A recent thing we have added to Lovable is that for every single app, you can connect that to any agent harness. It's called agent integrations. And then it's almost like the data that you're talking to is a part of the agent. You can use Lovable as that agent, you can use Claude chat, whatever. So, these things are actually I would say merging depending on how you like to think about it. So, Marina, I said I really wanted to create a new version of your website.

7:20 >> Yeah, and you know what? I wanted to just I don't know if Lovable's going to do it automatically. It looks the way it looks. It used to be much more stylish, but then we redid it for AEO, GEO, whatever it is. And we didn't really pay attention to design. We just paid attention to being visible. >> For agents. >> Chatbots, yeah. And agents. So, that's why it looks like that. So, what >> is a primitive in Lovable to optimize for AEO >> Okay.

7:43 >> and SEO. >> Do I need to say it to lovable? >> We'll we'll first make it look good and then we'll optimize it for AEO, okay? >> All right. >> Okay, so tell me something about what you care about with your website in terms of the brand and the aesthetics. >> absolutely. So, Silicon Valley Girl is a podcast that helps people see this bridge with between them and Silicon Valley cuz for a lot of people Silicon Valley is where where self happens, AI, whatever it is. My goal is to translate what that AI means for their daily lives. For an entrepreneur, that means building things faster. For a mom, that means managing household with some agents and maybe in 10 years having a robot that does the laundry. for someone who's an artist, that means just managing the whole production flow with AI. And I interview founders and scientists building those tools and ask them to show me what I can do today to feel the magic of AI.

8:40 >> Great. Let let's see if we can make a new version of the website based on that. Just so that it has something to reference. I think we can put in the URL to the the current website. Now, what lovable is going to do is that it's going it's going to research your current website, look at how it looks, look at how it's implemented, and then it might, depending on how you want to use it, ask you some clarifying questions or it will just give you the first new version that we can look at and iterate from there if we if we don't think it's perfect yet.

9:12 >> Can I see the prompting that's going on there or >> Yeah, you can click and see what's happening under the hood. Here are the details of how it's thinking through looking at finding the current website that you have today to be able to compare with that one. >> So, the color grid, we have white, red, black. Let me pause here for a second because this connects to something we've been building for the last few months. After every interview on this show, my team goes through the transcript and pulls out the specific ways these founders actually use AI in their companies. Some of it we put to work right away in our own business, and it's changing how we operate almost every single week. Over that time, we went through hundreds of use cases, and together with HubSpot for startups, we collected the best ones into a free database. 120 plus creative AI use cases from Silicon Valley Girl. This is the stuff the top 1% of founders know and sometimes don't share publicly. And now anyone can get it for free. It is sorted into 11 categories: marketing, operations and logistics, customer support, hiring, pricing, legal, and more. Every case has a build level: beginner, intermediate, or advanced. So, if you've never built anything, filter it to beginner and start there. If you're already working with different tools, go straight to the advanced ones.

10:28 My favorite one so far is content gap identifier. We actually tried it in our own business, and it was really helpful for finding video topics, because I cannot only analyze what's working on other channels or what no one's covering, but also cross-reference that with my audience's comments and interests. Right now, building is no longer the hard part. The hard part is choosing what to build and how to grow it into something real. I really hope these use cases help you with that. It's free. The link is in the description.

10:58 Thanks to HubSpot for putting this together with us. Now, back to Anton. >> And I was thinking we can go back to your original problem statement. Build that, and then we get back to see how the first how this new web website actually >> Oh, the email. There are so many different types of queries that come to our email. So, my initial thought was like an overview of what's going on, categorized AI intelligence to tell me, "Oh, this was actually major."

11:22 >> Is it okay if I do the prompt here? >> Please, yeah. I want to see your prompt. >> Okay. So, let me tell you what I heard you say, and I'll have Lovable listen in. So, you want a lead capture form for Silicon Valley Girl and anyone should be able to reach out to you and both different types of opportunities. And then you and your team, they should be able to try it and see all the opportunities sorted by how relevant an AI thinks these are.

11:51 >> Mhm. >> With a proposed answer and then when they are maybe let the choose what the AI proposed or they do some edits. They can send send back the answer to the person who reached out. Is that correct? >> Yeah, the question is should it be inside the email? Like cuz we already have our email listed on several websites or should do you think we should now just list the website so that they fill in the form? Cuz for me >> Yeah, you could take care of the inbound emails as well. That's a great question.

12:20 Let's start Let's start with this and then we can use the same flow and connect and read the emails as well later on. >> can do both. Okay. And what kind of opportunities should people be able to submit? The thing is so when we're thinking about the forms on the website, I want to be it to be first of all as free flowing as possible to give people some freedom. >> Just write their own. I think in the interest of time, let's tell tell Lovable be as fast as possible at implementing this as well.

12:50 >> So, I just write it down as fast as possible. And don't limit to any use case, right? >> Yeah. >> So, we'll let it build. >> Yeah, now we can just let it build. It's going to take a few minutes. You're like me. You're like, "What's happening here?" >> Oh, yeah. It copied my style really well. >> Lovable keeps asking you which which design you prefer. And you you can zoom in if on them if you want to or just pick the one you prefer.

13:13 >> I think I like this one a lot. >> Let's do it. >> Yeah. So, this like an office worker can just build for themselves. What separates something like this that is very personal from a business that can be built on Lovable? How do you distinguish what idea is going to make you money? Like I've seen those dogs built on lovable. I I could not believe when my team was like, "Have you seen this website?" >> things you order with the dog.

13:38 >> $300,000 a month? >> Yes. >> Why? Like explain explain it to me. How is that a business idea? >> So the founder, he's obviously very curious and creative and he when he sets his mind to something he goes through with it. I think that's the main differentiator if you can build a serious business on this platform or if you can just build an a tool for yourself. Both are good outcomes, but for building building that business then it's it's usually comes down to how hard are you going to work to make this business work and are you going to be able to make people who would be your customers care about you and understand that this is something exciting that they want to be a part of.

14:22 >> Well, so when I'm looking at a lot of businesses as an entrepreneur myself, I'm like, "Oh, okay. Even when I have ideas, I tell myself, especially if it's like a dog-like idea like oh I'll make a dog look like a painting." This can be done with ChatGPT with an easy prompt, right? How do I tell myself as an entrepreneur to keep pushing? Like I don't know if you talked to that guy cuz he's I think the best example of it cuz I tried and I could do the same similar thing with ChatGPT. How do you not stop when you know ChatGPT Claude can do this with one prompt?

14:57 >> Yeah, so Damian who built this surrealism world website, he doesn't just create the images for the dog. He sends it home to you as a portrait. And I think entrepreneurship is usually about the of combining those new discoveries in into a service or a solution that hasn't been built before. That that's when you can really makes people care about it. And that's what he did of a a combining the website, the payments, and somehow finding marketing the the web service, of course.

15:32 >> And this is amazing because he added this extra feature and turns out there is a market for it. So, how do you First of all, how do you know there is a market for it? And how do you price it right? Even when it comes to Lovable, right? When it comes to pricing, how do you think about it? >> There are different approaches. You can be just your home in your garage, but the the most reliable and I think fastest way to learn about your customers, which is key, is to get in front of 10 customers or potential customers and tell them about what you're thinking of building and and actually dig into what they care about.

16:06 Just ask a lot of questions from your customers. Like, what's what's the pain that you're experiencing? What are you interested you're excited about? And then go in front of 10 customers and try to make one of them actually buy and pay for what you have what you're building. >> Is that what you do as well? With Lovable, do you still talk to 10 people before you build a new feature? >> that's what we try to do, yes. That's what the product team does try to do.

16:27 >> And and you think 10 is a good number? >> I think 10 10 is a good starting point, yes. And then in terms of pricing, I think you should get 10 really big fans of your product. And one way to know that they are really big fans is to not make it too cheap and not make it free because it's only if they actually pay that you know that this is something they really care about.

16:49 >> Yeah. >> Introduce that friction to know that they really like the product. And then you should hope that they spread the word. Make them feel special and make them spread the word about spread the word about the product that they are actually paying their their hard earned money for for buying and then hopefully you get more customers from them and over time figure out how to scale that distribution. >> Yeah, and also knowing how big it can get because if you have a lot of ambition, sometimes you think oh maybe this is a too small problem to solve or do you think a good entrepreneur starts with a very small problem and then finds a way to scale it to scale it.

17:28 >> I think it comes from both sides. Some of the most authentic products I think they start with problem for yourself. I was to to some extent passionate about building lovable because I felt that there's so many ideas both from me and people around me that will never come to fruition because of how hard it used to be to build software. And that's what we started and being able to give anyone who's really close to the problems and who have that ambition and the ideas the new tool the tools to do it.

17:58 That's what our mission remains to this date. >> Okay. Let's see what it's building for us. This is it's building work with Marina brand deals. Anything. Tell us your name, what's it about, budget or timeline. I like it. >> We can polish the UI later but just if I'm your point of view the first reaction, what what do you think about this? >> I think it's great. >> Cool. >> I like that it's also opportunity. So it like filters for >> Okay. Good.

18:24 >> serious requests. >> Let's test it out with some example data. Wow. >> Only that only such opportunities. Okay, what am I proposing? >> to sponsor the podcast? >> Sponsor. Yes. Sponsor pod. Okay. Send opportunity. And then here we can see the inbox now, right? >> Yes, good. >> Well, I'd love to see the budget right here. So I >> >> Prioritize it. Okay. Let me show you how you can iterate a bit on the on the visuals by creating a new draft.

18:53 So what you would do then is you go up and you click new draft at the at the top and the title. >> Here, right? >> Correct. >> Oh, so it's going to create the same version but looking different. >> then you can choose which one you prefer and then we can use the microphone again and say, "Hey, let's improve the styling a bit. You can maybe find Marina's beehive website and take the branding from there, which I think looks pretty good. And let's say while we're iterating on the branding, we should put your face on there.

19:23 >> Mhm. >> So, if you just search for your name, take any copy a photo, we can paste it back into lovable, and then we can ask it to put on your face that in a way that makes it feel more personal. Great photo. >> To this one, yeah, my signature. Oops. And we just put it here in >> You can just drag it in from up there, I think. >> Add it to branding? >> Yeah, add it at the top.

19:49 >> To the top? I I wonder like will it look stylish enough? >> I think it will understand that this is a photo you're of your face, and we will add add it to the top. Photo is added. I think it looks better. Do you want to check if we also want to add the new the new branding if we like that one by going back to the the other draft. >> Oh, this is so much better.

20:13 >> Yeah, good. >> We can also look at the website meanwhile. >> Okay. >> Do you want to look at it? >> I I like that you're also multitasking. >> >> Okay, so we asked for a new take on your website. What do you What do you think? >> I think it's great. I think it looks amazing. Question, is it geo and ao optimized? >> That's a great question. Click on SEO and AI search. And here you can do a bunch of things.

20:36 The The thing that I think is This is interesting to do is to just tell lovable, "Hey, we want this geo optimized by doing a scan on how can we improve discoverability for AI agents and and Google insights?" So, these are example questions that you could do if you want to research how can we differentiate more for a specific audience. But now, lovable's going to run your full SEO and AO. >> Can we make sure that the team receives an email when a request comes in and that people who submit the form get an email that it was submitted.

21:14 >> I think it's fun with all of this listening. >> >> I know I have too many assists. >> But it's WhisperFlow and Granola. >> Yeah. >> Same for same as me. >> Yeah, cuz Granola is recording. It's going to give me feedback on how I did on this podcast right after. I have an agent that grabs the transcript and then gives me feedback. >> I should have this. >> And WhisperFlow is just >> my meetings with Sanjeev going to roast me.

21:37 >> Yeah, yeah, it's actually it's so much because AI is more empathetic than my brain, for example, to me. >> Empathetic? >> Empathetic. Yeah, it's like, "Marina, you did well. It's okay." Like, "Yeah, you messed this up, but it's fine. Next time you're going to remember." It just makes me feel better. >> >> Cuz if it's me, I'm just roasting myself. okay. >> And here you can see some more of the primitives that is making Lovable into a platform for you to run your company on.

22:05 So, you as you can obviously as you can store data in there, you can handle emails, but you can also do things like payments, connecting to your existing emails, or connecting to any other tools that you might use. You You might, for example, want to get this posted in Slack >> Mhm. >> when there's a new email coming in. >> Yeah, cuz now we have Now that I'm thinking, we have everything that's running like inside different AIs and projects.

22:32 if we connect all the emails, all the corporate emails to this and make it a hub where you see all the brand deals and what's working. Like, if we have email for producers that are working on a particular video and there's a brand deal. Like, it all gets connected. Interesting. So, it's like building a back end for your business, not just >> Yes. And this connective layer between the different things as well. >> How much more expensive is this versus using just a I don't know, cloud project for running your business. Cuz like in terms of tokens.

23:04 >> For the building piece, it's very similar in terms of costs. And what you get as well is which is going to be included for free is the hosting for the projects that you're using, which are which which is very scalable on on the hosting side. And you get these things like the analytics. So, you can use Lovable for free every day with a certain amount of credits. And then if you want to upgrade, the default is $25 per month.

23:30 >> And how complicated can the setup be when I'm building something? Can you draw me a line where it stops being something that can be done in Lovable and I have to hire a developer? Does it exist? I think so. >> The The line. >> And And the line's probably moving, right? >> Yeah, the line is very much moving and it depends on how how dedicated you are and how much of a creative problem-solving person you are.

23:54 If you are If you're dedicated and curious and really want to learn these things, then the line is very far out. If you For example, building Facebook requires you to have a lot of load, a lot of hundreds of thousands of customers at the same time, and do this globally. That That That That is That is outside of the line. But most of those of the software that I'm interacting with day to day, you can build them in Lovable.

24:20 >> What about something that I built 12 years ago with the help of different developers, study abroad booking platform? >> I think that's a great example. >> You can build it with Lovable? >> And And the thing which I hear from our customers is that they are you usually the ones who understand their users and their customers the best. So, they're closest to the problem. And that's why you often end up with a very good, polished, very well-thought-out product compared to if you have very slow cycles where you have to hand off every single every few weeks.

24:55 >> I remember that. Yeah. >> So, so that's a big part of the advantage of on building on this platform. And what we worked really hard for is that it just works. And you can focus on your customers and the product vision that you want you want to have. >> And because ideas can be deployed that fast now, do you think ideas still matter these days? Cuz remember how people used to say idea doesn't matter cuz you have to build it. You have to deliver on it.

25:20 >> The The ideas are becoming more more important. I I I think the creativity is the biggest differentiator as the execution becomes easier. You can even if you're if you're curious and smart about it, you can figure out how do I make lovable run in the background and do do work for me when I'm when I'm not there so that you can really focus on the next big idea for your business and and lean into the creative parts.

25:50 >> How do you develop your creativity? Any ideas? >> that question. >> Do you go to museums? >> >> Look at art. >> Being bored I know is good for creativity. >> Mhm. >> But I think every person has creativity within them and the best way to improve and increase your creativity is >> >> you know, sophisticating it by trying to build. >> Mhm. >> And by taking your ideas and putting them to to the test. And when you're doing that feedback loop, that's actually when your the creativity that everyone has becomes more refined and more more applicable and you actually have more useful ideas.

26:28 >> And when you have so many ideas, how do you like when do you stop and tell yourself this is what I'm going to work on? Just because in this world where it's easy to build ideas and you have so many ideas, how do you select the one that is really worth pursuing? >> I still struggle with this. And sometimes >> you don't. >> >> Like you built this. >> So, so sometimes you want to really push through even though it you realize that the problem was harder than you thought and sometimes you should say hold on with that idea. I'm going to take the next idea and then I'm going to take the next idea until you find something that that really works. The way to do it I think it's just you learn skill to develop in terms of is this thing how big can this thing become and why isn't it working as I want it to work yet? Is it just me being out talking to more people? Is it me being better to be better at marketing or is it that the product has some bugs and glitches that make people not not retain? I think it's being good at spotting that bottleneck.

27:31 Why is it not why is the idea not working yet? That that makes you become good at deciding should I continue? Should I take the next idea? >> Yeah and I also think the scale because I read your story how you realized that you're going to build the last piece of software. I think when you have this major idea that's so transformative because you more energy to try and pursue it, right? >> I think it's very important to lean into what gives you energy and and to me that is also that is to a large extent the people I surround myself with and are there people that are giving you energy that you can work with and then you can usually run through walls together to a completely different extent.

28:09 >> Totally. How do you think about competition? Do you ever have these thoughts like ChatGPT, Claude can build they can build apps? >> I don't think so much about competition. The platform we're building is becoming this perfect place to run your business and we're not doing code generation. We're doing creation of businesses for for our customers and it's still extremely early days in this complete agent development. So there's we're naturally going to see a lot of companies like us continue to grow at this at this extremely rapid pace.

28:42 >> And what do you think about Yeah, when it's so competitive? >> No, what we focus on is to look at what our customers trying to do and how can we really make the best possible product and platform for them to reach their objectives, which is to build a business >> Mhm. >> and then to run and operate that business and actually help them with growing your business as well. >> Mhm. >> And we I showed you there that you can make your website AO optimized. That's one one of the pieces that makes it so that there is millions of visits to Lovable apps. I think there's actually a billion visits every month to Lovable applications.

29:19 >> Yeah. Do you have any fears at all that when AGI comes, it I don't know, models start building for themselves like when you think about 5 to 10 years ahead? >> Yeah. I think we're going to be in a world where we're focusing on your career and making money is going to be less important to many people and it's more going to be focused on how am I good person to those around me >> Mhm.

29:44 >> and to my community. but trying to build a business is still going to be one of the key ways of developing yourself, learn skill set and creating valuable things for those around you. >> Mhm. >> And >> >> what we're working towards is that the overhead and the costs of making a business run is going to be so low that there can be much much more companies that exist. >> All right. Well, let's see what it's doing for my business now. And it's like a CRM for managing those, right? What's the 10? What's the five?

30:14 >> we ask in the beginning for scoring them according to AI. >> Yeah. >> Before we wrap this up, I I have an idea in how how we make sure it actually works. I would just tell Lovable, "Can you test this end to end both submission and answering the email in the inbox?" And then you can tell me what we need to check in our inboxes to verify that it worked and if you run into any problems. We're doing the end to end test. I just want to queue up and tell you something that I think is very important.

30:42 >> >> It's that we do a deep security scan to make sure this is ready to be published to the internet. Do you want to just ask for that? >> Do a deep security scan. >> Yeah. >> And I just sent it. Okay. We asked it to do an end-to-end test. It submitted a fake pitch. it tells me to check my inboxes. And it didn't find any errors. So, it does like QA. >> >> It did some QA, yeah. And it said it it has sent two emails.

31:12 >> Brand deal sponsorship, beautiful. And then >> Did it reply to the email as well? >> It did. >> Okay, so here it actually decided to say yes to a collaboration. >> Nice. But you can like ideally I just see before sending. But that's great. >> Marina, as you can see I I love building things. And I hope this is valuable to you. It's been fun to build together. >> you so much. Thank you. Let's wrap up with a step-by-step plan for someone who's launching a business with Lovable.

31:40 So, we talked about figuring out the idea. We did the whole demo, coding or creating a platform. What are the next steps that they should be taking? >> The first thing is to have an idea, and I think you get that by taking something from your own life or from people you're close to that experience a problem. And then you find your idea for how to solve that problem. And and you try to find a few few people that are willing to pay for your solution. And when they're actually willing to pay, that's a great sign that they care and they're excited about what you're doing.

32:15 But you still want to make sure that they keep coming back and they keep want to pay and they it wasn't just done from excitement. And when you've gone through those steps, that's that's one example of clear product market fit. And you should be then starting to think what are the most effective ways for me to find more customers like this customer. And think about where are they, how do they find new product, and what do they care about? What is it that's unique about me that I that I can tell as a story to make those people care about this product and start scaling into into a real business that makes makes serious money.

32:53 >> Mhm. Which is mostly social media, I guess, these days. The answer would be to to the marketing question. >> I think there's this this fun Twitter about that everyone >> >> a carpenter from a small business owner to the companies, they need to be on Tik Tok and creating reels. I don't know if that's true, but I think it's a fun meme. >> It is. Well, a lot of businesses are starting on social media. Thank you so much, Anton. That was very practical and hopefully we inspired a lot of people who watching or at least some people to start and build something.

33:23 >> I hope a lot of more people take the leap and they go and build. >> Yeah, awesome. Thank you so much.

© transcribe · For agents Built with care and craft by Gokul Rajaram