Transcript
0:00 I sell welding accessories. We do 1.7 million revenue. I made videos for about a year just every day. I was trying to make like good original content and over the past few months I've been experiencing a lot of burnout. Coming up with good original ideas, I feel like it's hard. >> This is like awesome. I'm really glad you asked this question. You have to reverse engineer you. And so it's either you like the stuff you make or you capture yourself doing things you already like. Like you'll probably notice many people, myself included, like the nature of my content shifts over time and it's for the same reason, which is that like I have to give myself permission to do whatever I want because there are no rules. The other piece that I will tell you that is worth writing down is that we need to be reminded more than we need to be taught in a context that is slightly novel. Like Dave Ramsey has been answering I'm broke questions for 35 years. I've seen multiple lottery winner call-ins to Dave Ramsey. Have you seen this at like little clips of them? So you think, oh well, we can't make another lottery clip. But the thing is is that it's the it's the nuance of this unique situation. And so I think one of the big burdens that creators or people make content put on themselves that they believe that the content has to be as novel for them as it is for the audience. And it is just not true. And part of the reason that he's been able to make the content for 35 years is that he enjoys doing it. And so just find a format that you like and then figure out all the algorithm around it.