Transcript
0:00 I'm trying to replicate gym launch in the pet care industry. >> Happy to answer any questions. >> I'm hoping to break a million this year. Last year I did 356. So, what's stopping you? My original structure. I do a weekly coaching session with each cohort. Okay. Of how many? I have six active cohorts. And it's what, an hour? Uh, 90 minutes. Geez. Okay, got it. So, you do one 9-hour day and then the other six days a week you chill? No, I'm doing Zoom calls like 45 hours a week. Huh.
0:29 I've kind of created this monster where it's hard to start to work myself out cuz the expectations on me are very, very high. Who do you think sets the expectations? Me. Yeah. Are you over promising or are you just, and I say this not as a slight, insecure about worrying that they're not going to get value and then you just like keep hopping on the calls. That is part of it. One of my differentiators has been accessibility and >> Oh, it's totally differentiator. Yeah.
0:56 >> In the beginning, when you're an underdog, you do that cuz you say, "Hey, you know, you could go to these guys, but you're just a number. With me, you get my cell phone." Right? But at some point you get big enough that you're like, "I can't give you my cell phone because I'm good enough and I've proven that." So, I think we should need to change the expectations of delivery. Cuz if they said yes to it, just stick with what you promised and that might just mean that you just need to learn a script of how do I deal with people who ask for my time, which is like you route them to a resource or you route them to the calendar when the next time is available. The way you're going to pitch it is that you're going to get even more, but rather different. And so, whenever I've done a delivery change, I don't position it as, "Hey, I'm going to do less of what you liked." I'm going to say, "Hey, I've listened to all your feedback and I'm actually going to change this in a way that benefits all of you guys in these 17 reasons." In this way I can reinvest in these things that you really care about that I haven't been able to do, which is a promise I made to you that I have been falling short of. And you will lose some people and that's okay. Yeah. Because you will make room for better people who pay more and didn't come in with the old expectations. Yeah.
Summary
- The speaker's goal is to break a million in revenue this year, up from 356k last year.
- They conduct weekly 90-minute coaching sessions with six active cohorts, leading to a heavy workload of 45 hours of Zoom calls weekly.
- The speaker acknowledges that they have set high expectations for themselves, which complicates scaling their business.
- Accessibility has been a key differentiator, but it may no longer be sustainable as the business grows.
- There is a need to adjust client expectations regarding availability and delivery of services.
- The speaker suggests framing changes in service delivery positively, emphasizing benefits rather than reductions.
- They recognize that some clients may leave due to changes, but this can create opportunities for attracting higher-paying clients with better alignment.