How This Father and Son Bond Over Their Love For Watches

0:02 [Music] it's kind of a passion for us really yeah I enjoy picking up a watch and winding it I got teased about it yes I do still feel good about holding a watch in my hand and wandering with after I wind it whether it's gonna be taking or not I've been involved with central watch for over 60 years

0:33 my dad founded it in 1952 I think my father didn't want me going in the business he had probably ideas of grandeur that I would be a doctor or a lawyer or an Indian chief or something like that and he needed to assistance he said you want to give it a shot see if it works out for you if you don't like it you know forget about it so I went in without any great expectations and the

0:59 50 plus years later I was still doing it it became more pleasurable and Steve getting from the business I started coming in as a young boy first I could remember really like coming in and working during holidays or sometimes we'd have to go in on the weekends I had so much enjoyment of coming in and going through all the the little drawers of the stuff that we would literally just throw in there I once saw him wearing a

1:32 gold Rolex and I was like oh I wish I can have one of those then you know you found it in one of these drawers [Music] these clocks up here most of them are from World War two the premier airplanes many of them are still running it's set for 332 so listen one-two-three 3:15 33333 there's one

2:03 pertaining to Mickey Mouse and all the Mickey Mouse watches that were made over the years starting in 1933 yeah but my father he used to have a store prior to being Grand Central this client came in you know and it was very arrogant of whatever you know then he left and he was with someone else and the other guy said you know who that was that you were talking to my father said no he said that's Frank Sinatra

2:33 my father said Oh who's Frank Sinatra I think the number one thing with doing things the right way is listening and understanding what the client wants the second thing is doing the work the right way and when you're doing something the right way it means disassembling the entire watch it may take one day it may take one week to get that one watch

3:04 fixed let's take it on the back and we'll pressure test it and see it's a team effort from downstairs the first time you drop that watch off then the watch goes up to the workshop and it starts to go through the process of getting taken apart and parts getting ordered and then it goes on to the technicians bench and then the work gets done the magic happens so there's so much that goes into one watch when it

3:30 crosses our counter and crosses our hands and we probably handle over a hundred watches a day to see the expression on many of our clients faces many times they bring in a battered watch that's been laying in a drawer for many years or that they abused from wearing it you can see wow you know I never expected it to look like this it's almost as new as the day I got it we get that every day and to see that look and

3:59 to get that feeling of success and and how you change someone's life because of what we do and and how much effort we put into things on our ends that's everything [Music] the fact that you do it the right way and a person can walk away happy and tell other people that this is the place to go is what I think inspires us it drives us to keep you know trying to get

4:32 better and better to reach perfection [Music] [Music]