This Blueprint Is The Quickest Path To Winning on LinkedIn (full breakdown)

0:00 Today we're talking about the new rules of LinkedIn in 2026. And if you want to finally escape the LinkedIn algorithm jail and start landing high ticket clients, I'm going to show you exactly how to do it. And look, I'm not going to give you another generic algorithm template or recycled LinkedIn tips that everyone already has heard. That's not what you need. What you need is to understand why your reach has dropped, why your content feels like it's not being seen or rewarded properly, and most importantly, the three tactical shifts you can make today to become algorithm proof. Now, I know this because I live and breathe LinkedIn. I've got over 340,000 followers. I've been named LinkedIn's top creator for 3 years running, and I've helped thousands of entrepreneurs turn their LinkedIn presence into six and seven figure businesses. But here's what's not obvious to most people posting on LinkedIn right now. The game has completely changed in January 2025 with LinkedIn's 360 Brew updates. And while everyone is panicking about shadow bands and algorithm hacks, the people who understand what's actually happened are quietly dominating their niches. See, most creators are still playing by the old rules, the generic thought leadership, the templated posts, the engagement pods.

1:16 But LinkedIn doesn't want that anymore. What LinkedIn wants are now signals of mastery. And if you don't know what that means, you're about to find out because in the next hour, I'm going to break down the exact positioning framework that helped my student Wilman go from 400 followers to over 20,000 in just one year. The same strategy that helped Elina land $3,000 retainers. and even the same approach that helped people like Hans escape the shadowban jail and finally go viral after years of struggling. This isn't theory. It's what's working right now today for real people in real businesses. So, if you're tired of posting content that gets no engagement, if you're sick of watching all this blow up while your reach keeps on dropping, and if you're ready to build the kind of LinkedIn presence that actually drives revenue, then buckle up because what I'm about to show you is going to completely change how you think about LinkedIn forever. Let's dive in. The reality is that even when people say that the LinkedIn algorithm has shifted and it doesn't work for anyone, I don't think it it's true. We have Cameron, my CTO that started posting on LinkedIn in January and he keeps on going crazy viral on LinkedIn.

2:26 He just started posting, right? He had an audience of people that used to work with him. So, you know, people that weren't interested in his content and in his head, he was like, "No one's going to pay attention to me." But then he implemented all of our strategies and today we see results like this. So, if you've been wondering, oh, I've had my LinkedIn for ages. I don't know if it's going to resonate. I don't know if I changed my niche today. I don't know if it's going to work. Then I'm here to reassure you that it can't work. And after reading the paper, here's what matters, right? Number one, and please start taking notes because this is important. Smaller accounts can outperform larger ones with better content. So today, LinkedIn is not a game of who has the most followers. It's a game of who has the better quality content. And you can see it directly from that report. The performance gap between the two models is largest when a member has fewer available connections and interactions. Right? So we can see here someone like Wilman here who started a year ago with 400 followers now has 21,000 followers and has multiple viral posts because he understood how to leverage the new algorithm and the new content rules to his advantage. Now number two, the new LinkedIn algorithm actually works in your favor in favor of expertled content and positioned profiles. So who here believes that they are an expert in their niche? I'm going to wait to in the chat to see you guys if you guys are experts. Yes. Do you guys believe that you're experts in your industry? Do you guys believe that you guys know something about your industry that most people aren't talking about? Yes. Okay, cool. We've got many, many different experts here. So, if you're an expert, then I have good news for you. You don't need to rely on viral tactics anymore.

4:09 You don't need to talk about random things that you don't believe in. You don't need to talk about work life balance. You don't need to talk about productivity hacks. You just need to talk about the thing that actually powers your business. If you're an SEO expert, if you're a solopreneur, if you're a marketer, if you're a creator, those things that power your businesses are the things that LinkedIn wants to hear about. But your your profile needs to be positioned first. And I have data to to back this up. So a a recent article from Richie from who is the senior director of product management literally said that the few factors that influence what appears on your feed are your profile, your network and your actions. So your profile must have your experience, your skills and your education helps them determine your interest and the most helpful content for you and for people that follow you.

4:57 Right? Also your network. Who is in your network? Are are they people that actually are interested in what you have to say or are they people that just have been there for decades and don't really match your new interest or what you're trying to sell as a service or a product and also your actions. So when you post what conversations you have in the comments etc. So let me give you a quick actionable tip because I don't like leaving you guys with just information without implementation. So this is how you position a profile in the best standard possible and I want you guys to take screenshots right now. Okay. So this is Evan. Evan works as a DTC growth expert. So how is his LinkedIn winning?

5:34 Because immediately when you see his profile, he's positioning himself as the expert. So his banner is targeting a specific ICP, so an ideal client persona. the it also has the thing that their ideal client wants and also has CTAs and social proof. So you can see in his banner, seven figure DTC brands want to scale to 10 million plus a year. So he's immediately targeting the problem that his ideal client or audience has. And also here, as you can see, he also has the social proof to back it up. All right. Who's still here?

6:05 Yes. Also in his headline, D2C growth expert. Right. Immediately he's categorizing himself in a niche. He's not saying founder of linear because he understands that people don't understand what Linear is because it's not a household name, right? The main mistake that a lot of people make is that they try to make their brand the headline. But no one knows what your brand is yet. You need to let them know in the future with your content. But first in your headline, you need to indicate to someone what problem you are solving for them rather than what is the thing that you do, right? It is the problem that you need to be addressing. It is a specific category that you want to be living under. And the reasoning behind this again is because of the new LinkedIn algorithm changes. So, LinkedIn itself has said that it reads your profile like a prompt. So, imagine when you put something onto Chad GBT or Claude. What happens when you tell it, hey, build me a marketing strategy, it was it's going to give you a marketing strategy for Instagram, YouTube, etc.

7:06 When when you give it a prompt that says, hey, build me a marketing strategy for LinkedIn over the next 30 days based on all of these research that I've done in you, ad sheets, etc., is going to give you a better result. So, think about that when you're creating your LinkedIn positioning. Again, think about it again. How are you going to prompt the LinkedIn algorithm and its new AI to put you in front of the right people that want to consume your content and also eventually buy from you? You tell the LinkedIn algorithm exactly what you do and who you help. You're not categorizing yourself as a dad, as a dad, dog dad, you know, telling telling everyone that you're an author, podcast host, speaker, investor, etc. all at once. you're categorizing yourself as one thing because everything else comes after. Firstly, you need to actually understand how LinkedIn actually categorizes you. All right, cool. Now, I have another example. This Anthony Smith, who is Steven Bartlett's head of trailers. I don't know how many of you guys are fans of Steven Bartlett, but his LinkedIn profile is positioned in the best way I've seen. social proof heavy immediately. Even if you don't know that he's Dar CEO's trailer creator, you understand that he's got something to show us because he's worked with Star Wars, Marvel, Sky, Netflix, Disney, etc. So, even if you don't have big logos like that, you can add logos that represent your industry. So, if you're in the medical field, you can add the NHS, you can add, you know, a hospital, etc. If you're a consultant, you can add KPMG, etc. any logo that one of your clients could immediately recognize. That is important. And then you have a headline that is social proof heavy. So director of trailers at dire for CEO with Steven Violet. Why is he saying that? Not because he wants to brag, but he wants you to categorize him as the person who's doing this thing again. So a question for you is how would you then revamp your headline after what you've learned today? Right?

9:04 So put it in the chat. So, if you're seeing this or seeing that, what would be your new LinkedIn headline based on that specific expertled advice? So, I'm curious about the logos now. Talk about what you do. Put put in your headlines guy. I'm looking guys look I'm looking at the chat. So, you know, Yashna Deshna, I want you guys to put in the chat what your headlines would be. So, we have Mariam here, project manager Sepal. Yeah, perfect. we've got Traa here, distress depth expert with the Lloyd. Nice. Wax. Nice. Perfect.

9:37 landing page designer. Full stack. Okay. We've got some good. Okay. Content marketer. Nice. Okay. Content marketer for who though or for what? What is a content marketing that you're doing? Content marketer for D2C experts. Content marketer for entrepreneurs trying to build their personal brand. Content marketer for B2B businesses trying to scale and go to market. Like we need that specificity. Okay. Don't forget to be specific about the client that you're that you're that that you're helping. So that is important. This is something that most people forget. they add the thing that they're doing, they don't actually add the context of who they do it for or the specific thing.

10:08 So, if you're a social media marketing strategist, that's cool and nice, but you actually need to say who and how and why. So, social media marketing expert for LinkedIn for founders in the B2B space in AI. So, that specificity is what matters. All right, let me take a sip of my drink because I think I'm trying starting to speak to speak really fast. Okay, I'm still seeing the chat. Nice. Okay, cool. We've got we've gotten really good progress. Let's go. All right. Cool. So, number three, your profile is now treated like a prompt.

10:39 And that's what I said earlier. And this is the data to show it up. So, you can take a screenshot of this and read it after. But this is why I'm showing it to you because I want you guys to understand that this is all based on actual real data, not just vibes. Right? So something that I want you guys to start looking out for in your own content and this is part of like our 12-part ecosystem for LinkedIn monetization is signals of mastery. So skills that show up in your profile, skills of endorsements, skills that are implicit. So this is in your content. So based on your past content on LinkedIn, so what does LinkedIn mean by this? If you go to my LinkedIn profile right now, you're going to see me talking about three main things. Entrepreneurship, business, and LinkedIn. Right? That's it. That is it. because I know that the LinkedIn algorithm is looking out for keywords and cues for it to recommend me to other people, right? I never deviate from those topics even though I'm a multiaceted human and I have different interests like investing, like you know building other businesses outside of LinkedIn, like you know powerlifting, like running marathons, etc. That is not on my LinkedIn that often unless I tie it back to my main thing. That is a signal of mastery. signal of mastery is me becoming an expert in my niche and not deviating from anything outside of that. Right? And this is actually very uncommon advice for social media because if you come from Instagram, if you come from Facebook, if you come from YouTube, if you come from Tik Tok, most content creators and gurus and experts and strategies are going going to tell you you need to be the niche. You need to be known for everything that you do. And I completely disagree. Right? This might ruffle some feathers, but you do not need to be the niche. You need to own a niche fast because no one knows you on LinkedIn today. So again, ladies and gentlemen, I am reminding you the thing that powers your business and your personal brand is your category of expertise. Nothing beyond that and nothing outside of that. No one's going to care about you before you make them care about what you do and how useful you can become. All right? And it's honestly not that scary. This doesn't really feel new to me. I started doing this three years ago, right? And I've been playing by these rules the entire time, literally. So, I've seen this before it even came out. So, again, this is why you should trust me because I've seen this happen multiple times. The new algorithm is not news to me, but it can be news to you. I've been positioning myself as an expert all along and same with our clients. I've always told them focus on one niche instead of trying to become the niche, right? You can do them both, but each one at each each step. So all of this to say the LinkedIn algorithm is one thing but what you do despite of it is another right? So revamping it will short change your LinkedIn experience. So again the signal of mastery here. So if you go to your LinkedIn today while you're watching this if you're being very interactive in the chat. I want you guys to put what you wrote in the chat for me in your LinkedIn headline and I promise you you'll see immediate results. You'll see more people reaching out. You'll see more people being interested. You'll see you'll see an a change in engagement over the next 60 days if you do it right. Real quick before I get into the next part, I want to say something.

13:44 Everything I'm teaching you today is one piece of a much bigger system I built called the record month ecosystem. It is the exact framework I use with my private clients to help them add anywhere between $10,000 to $50,000 a month for their businesses through LinkedIn. There are 12 total parts to it. understanding the algorithm, nailing your positioning, signals of mastery, authority, winning content strategies, designing your revenue model, crafting an offer, building a funnel that converts, and so on. Today's video only covers one of those 12 parts. And honestly, that one part alone is enough to completely change your results on the platform. But if you want the full ecosystem, the entire system end to end, I've turned it into a full week program and the link is in the description down below. So my friends, if you're ready to stop guessing and actually implement all 12 parts with me coaching you, go check it out. Now, let's go back into the video. Now, that's also led to results like this. So Misha went from 200,000 impressions to over a million impressions. Sitta has gone from 10,000 impressions to over a 100,000 impressions. these are all investors, people that work in travel and hospitality, people that are global agency owners, every single niche. It works. It works across all types of industries which leads to results like this. We have Serena who is an amazing content creator on Tik Tok and YouTube.

15:11 But then she started coming onto LinkedIn and she came to me. If people that have millions and millions and millions of followers across social media are coming here to learn from me, then it's for a reason, right? She went from 80,000 impressions to over 300,000 in a matter of months. Right? So, in all of these results, again, like the $3,000 retainer, like you know, people like Jod here going viral, having a full inbox of coaching requests, job opportunities, and speaking opportunities, it all can happen if you simply implement what I showed you guys earlier. All right? So, now your profile isn't the only thing that matters, right? It's also your content. I want you to remember the main mission of LinkedIn and what is that? The vision like they have it on their website is create opp economic opportunity for every single member of the global workforce. What am I highlighting? Why am I highlighting this? Why do you guys think that I am reminding you of this?

16:12 Put it in the chat. Just curious. Why am I reminding you of LinkedIn's core fundamental visions and missions? Why do you think that is for you to align with it? Correct. Correct. Arian, because most people, if you guys are coming here from Instagram or if you guys are coming here for Facebook ads, you will have seen that entertaining content works. That video content works. That talking about random things works in your life. Yes. But on LinkedIn it does not because you are creating content for a workforce for people in corporate for people that are building businesses for CEOs, CMOs, CIOS etc. who want to be entertained in a business way. So LinkedIn's mission is simple. Connect the world's professionals professionals to make them more productive and successful. Every single person in this room right now is a professional in their own right. If you have a business, if you're a creator, if you're an entrepreneur, if you're a soloreneur, if you're a founder, if you're someone in in corporate, you are a professional talking about your professional expertise, and it should remain that way, right? It doesn't need to be wordy and fluffy, but it does need to be corporate in a way that it educates, in a way that it transforms people, in a way that it makes people feel like they're learning rather than just doom scrolling. Okay, so how does the LinkedIn feed work? again from someone at LinkedIn, Tim. At LinkedIn, we use AI and most more recent LLMs to help identify the context of a post and determine whether the content is helpful and insightful for a job opportunity for a career milestone, etc. For instance, for instance, if a post highlights a breakthrough in a sustainable in sustainable agriculture, a topic that resonates with a more niche audience, we use it to understand how to promote it to more people, right? So then let's get to how to create content based on all of these things that we've learned. Okay.

18:01 So we need to talk about three things and one of them is experiential authority overformational authority and here's an example. Okay. So experiential authority what is that Lara? So, how many of you guys have seen the multiple posts that always say here's how to, you know, get a job promotion in 2026 or here's how to build a business in 2026 or here's how to create content on LinkedIn, right? All of these are very generic and informational too often. And what you guys are probably also seeing is that there is a decrease in engagement and reach for these types of content, right? And so what you need to be doing instead is to add experiential authority. So what does that mean?

18:44 My post here is an example and I want you guys to look at it and potentially even take a screenshot of it and try and do something similar. My one person business is about to cross $200 a month, right? What is the experiential part of all of this? Can you guys tell me how does this make it unique to me and my audience? Give me give me give me a comment in the chat. Right. Experience experience experience. the 200k a month. your experiences my one person. Yeah. Nath you're right. So me saying it's you. It's mine. Yes.

19:18 Perfect. Amazing guys. You're on it. So by me simply adding the how I versus how to mechanism. It allows people to feel like they can trust me. My my one person business is about to hit revenue. Okay. And then I break it down. So, zero outbound, zero cold emails, and here's the breakdown. So, I go from saying instead of here's how a business here's how here's here's how to scale to 200k a month, I am saying how I've done it. So, how would you guys do it for your business in the chat? So, you can say my consulting business is about to hit 10 clients in the last in the last 30 days.

19:55 Or for someone that is a designer, you can be like my design business is about to, you know, hit its first $10,000 month, right? with zero outbound, with zero cold emails, etc. And you break it down exactly how you did it, right? This is something that you can use to add that experiential authority into your content. All right. Now, you can also show what's what what's happening in their world. So, we have a post by Casey Brown here. I'm sure the algorithm isn't push this isn't going to push this one, but if it does, white woman, listen up.

20:23 You benefited from DEI, etc. So, she's calling out a problem that her audience has or people that people believe that they have, but no one's talking about. So for you, what would be that polarizing view that you can take, right? So instead of just documenting things that are happening in your market, you can also talk about it from your own point of view. So if you went to a networking event and you hated it because you didn't get any connections because you didn't even make any clients, then you can talk about it. You can be like, you know, ladies and gentlemen, I'm sure that no one wants to say this, but networking events are dead in 2026. Here's exactly what you should be doing instead. Or if you don't believe in something like let's say you're an agency owner and you're tired of having multiple SOPs you can talk about how you believe AI is going to change the wave right you take something that most people agree with or disagree with and then give your take is not as hard as you believe right it is the same kind of like framework that's worked on Instagram and YouTube and Tik Tok but you just need to make it for LinkedIn in a in a way like this so you can see the different ways that we are writing so the oneline the formatting etc and we're going to show you that tomorrow on how to actually do this. But I want you to start paying attention as to how people are writing content on LinkedIn.

21:33 Right? So the next thing that I want you guys to understand is authentic content. So what I've been doing on LinkedIn to add that authenticity and not that personality instead of doing, you know, random updates like, you know, I just ate this for lunch. Here's how here's what it told me about B2B sales, right? No. instead of saying like, "Oh, I am so excited to announce that I went to this networking event and I met this person and this person also know or instead of saying,"Oh, I'm so happy to announce that I just got a new role." That needs to end. ladies and gentlemen, if you're trying to post LinkedIn content and you're just like, "Oh, I just filmed a new YouTube video. Here's the here's the link or I just wrote an an entire blog on this. Here's the link." That doesn't work because it doesn't tell a story, right? And again, for people to like you, they need to trust you first, right? for people to trust you first.

22:22 They need to know you first. Right? So the mechanism behind all of this is adding authenticity in a way that resonates with your business. Are we clear on this? So we don't need to be telling stories just for the sake of telling stories because someone told you that storytelling is the new way, right? I've seen all these documents. I've seen all these ads. I've seen the PayPal SEO, you know, announcing that they have a head of storytelling for $300,000 a year. Like, yes, cool. But if your stories aren't about your business, they're not going to convert for your business. And so, I have some examples here of how I've done it. So, POV, you became the first millionaire in your family. I never thought I'd get to write this post. And it's a post about my dad.

23:04 But immediately, instead of talking about my dad like, "Oh, I'm going to start crying this. I just made my parents proud." I linked it back to me becoming a millionaire because that keyword essentially fundamentally positions me as someone that is doing business not as a girl that just randomly made their parents proud. So it is important for you to recognize the power of keywords and that's what we were saying at the start. So becoming an expert is about that understanding your main domain of expertise right again the second one POV you're building a business in London again what is the keyword business surrounded by eight figure founders because of LinkedIn again business 8 figure founders LinkedIn etc all of these keywords are within the first two lines the reason why your content is not performing on LinkedIn is not because the LinkedIn algorithm hates you is because it's not specific enough is not really detailing to someone why they should listen to you, right? The algorithm doesn't hate you. Your content is just not good enough yet, right? But I'm teaching you how to do that today. Are we clear on this? If you were to write the story today, do you know what the first line should look like? Do you tell it say tell me in the chat as well? do you recommend using hashtags? No. okay.

24:17 Keywords, keywords, keywords. Yeah. Cool. Right. Amazing. Nice. So, let's move on. Today, LinkedIn essentially is prioritizing relevancy over recency. So, I don't know how many of you guys scroll on LinkedIn every single day. I do definitely way more than I should at this point. So, I am seeing a lot of content that is two weeks old, a month old, etc. Because it's prioritizing relevancy. Your post can actually reach more people after you post it. Before it was the opposite and that's why people were joining engagement pods because they believed that the way to get more reach is to get more people commenting on their post immediately. However, now with the new LinkedIn algorithm changes, when something feels like it's resonating, even if it's two weeks after, it will get it will still get pushed across different profiles in their feed. So then you posted content, it distributed mainly by other people's networks. So first, second connections, etc. But now you can see it as suggested content because LinkedIn features features it to to more people because they can tell that it's interesting, that is expertled. Also, there is longer shelf time for posts. Now, all this to say that the new algorithm is now asking, could this post have been written by anyone or could it have been written by only one person, right?

25:36 That's why when you log on to LinkedIn and you see another infographic sheet, you're like, "Anyone could have written this, Lara. Anyone could have written this. So, how do I stand out?" Now, how do you do it? Well, I'm not going to give you more information because I think I've gave you plenty today. So, here's a system that I use every single day, even to this day, even this morning, to create content to match this new LinkedIn algorithm without worrying about my impressions. Here's how I live a swift life where I can just focus on building the businesses instead of focusing another day on looking at my impressions and counting the the the numbers and followers, etc. So, here it is. Here's the new algorithm post positioning system, and I want you guys to look at it and pay and take a screenshot. All right? So the core topic and then having adjacent topics. All right. So your core core topic could be being a solarreneur, being a consultant, being a marketeteer, being an engineer, being a doctor. Now you have to have adjacent subjects underneath. Right? So adjacent subject for a content marketing strategist. Okay? It could be going virality on the platform. It could be lead generation and then it could be a personal story of you. But all of these adjacent subjects should all then match with your offer, right? Because the reason why you're probably not getting sales on LinkedIn is also because when you post content, it doesn't match your offer. I've seen it. I've seen this way too many times. So people will be creating content about, you know, traveling, remote work, but then they'll be offering a high ticket service on how to scale a business, doing X, Y, and Zed. So their remote work posts don't match their actual offer. and that's why they're not getting any leads because when they do decide to talk about their offer once in a while their audience is a bit confused. And so we don't want your audience to be confused anymore. We want them to be begging you to actually sell them something, right? And this is how you create that demand because you're building the you're you're educating them on the thing that they need. Every single post that you ever create should be solving a problem that your end product actually solves. All right. So, my CEO is telling me to hurry up, so I'm going to try. So, at the end of the day, ladies and gentlemen, it all needs to connect to your one thing. So, what is that one thing for you? It is not being a content strategist. It is not being an AI expert. That is not your one thing. It's something else. It's something that has a direct outcome tied to it. Okay. So SEO strategist for B2B businesses scaling to over a million a year. That is the one thing right and underneath you can have the education. All right.

28:15 So for example here is my secret algorithm proof system. I really try to not share this because I don't want people copying it. but here is for you guys today an exclusive for me. My main thing is building online businesses on LinkedIn. Correct. So the three adjacent topics are content. So how to write better better content, how to go viral on LinkedIn, how to monetize, then I talk about email, then I talk about funnels, etc. And the entrepreneur life.

28:45 So when I'm speaking at events, etc. And all of this then ties to every single one of my business models. I talk about I talk about content and then I I tell people that I have Cleo, my software. I tell people that I have my four-week program, the Gnome Club, where I help coaches, entrepreneurs, and solarreneurs scale their businesses online. And then I have lit I had literally LA which was my you know ghost writing agency. So everything made sense. It was a funnel for everything. None of it was you know spread about like spread around. It was all around one thing. Right? So I want you guys to remember if you guys remember anything from today is focus on your one thing not everything. Here's how it would work as a for a consultant consultant. So please take a screenshot if you're a consultant. This this is going to be super helpful for you. and this is how it would work for you. So, here's a screenshot so you can like take it and then put your office in there and then come back tomorrow and tell me what you actually came up with. All right, cool. So, this this is what we is going to get you started, but as you can as you can tell, I'm being told to hurry up. There's a lot more and we're going to be covering a lot more tomorrow.

29:50 I will cover it in depth and I'm going to show you the in-depth way when where we help clients get, you know, their content ready, their positioning, and also how to get leads from LinkedIn. But right now, the main question that everybody's probably asking is, "How do you identify what makes your experience unique?" Right, Lara? Like, you're saying all of this, but I actually don't understand how to create authentic content. Like, I don't know. There's nothing authentic about me. There's nothing special about me. Who here has said has has said that before, right? So many people. I have this all the time.

30:22 all of our clients are always like, "Yeah, I don't have anything special to say, blah, blah, blah. there's nothing special to my business, etc." or other people are asking, "Oh, and how do you turn that into content that consistently gets rewarded by the algorithm?" Like, Larry, you're showing us all of these things, but how do I know that this is actually going to help my impressions? Well, here's what where we go into the second pillar. Why most personal brands won't survive 2026. And I don't want to scare you with this, but this is the truth. So, like I said at the start, the old playbook doesn't work like this, where you post a motivational quote and it goes viral. Like, that doesn't work anymore. when there is AI slop that everybody has seen is chbett generated or code generated or where you're tying a random lesson with our profession. I proposed to my girlfriend this weekend. Here's what I learned about B2B sales. That used to work and it can work sometimes today, but it's not leading anyone to an outcome. It's definitely not going to lead anyone to buy from you, right? So, starting in 2026, the algorithm is getting even more aggressive about punishing generic content. And we've seen this. So, this is why we see less of these and more of these. So, what is the difference between this and this? Well, this is very niche. So, we have a photo here from David. These are genuine graph research, right? 2,000 likes. So, for anyone that's ever wondering, okay, my niche is too niche, no one cares, then what is this, right? We are we also have a post from Adam. Adam here got a,000 likes talking about AR and SAS. And again, if you're someone that is an expert in your space and you're like, "Oh, I I'm not sure if this is going to work for me." Then this this is the the reality. does because LinkedIn wants experts talking about super niche, nerdy topics that no one else is talking about that Instagram can't do, that Tik Tok can't do, that you can only do on LinkedIn because people care about the nitty-gritty expertise, not about the fluffy viral you know, doom scrolling tactics that everybody's using. It's not about the top top 10 hooks that are going to get you visibility. It's about the top 10 ways that you can get visibility to your one thing. Okay, so we get into the third pillar and that is the three things that you need to do to become an exe exception just like Adam here, just like David here and just like Alan here that even with a butter post that he was able to tie directly into real estate, that's how he was able to then go viral for the first time. Okay, at the end of the day, this is what matters. LinkedIn's engineering blog has published exactly how they rank content, right? Again, this is not based on what I just see and what I want you guys to hear. It's literally based on this.

32:57 it's unfortunate for me because I would love to say multiple things. but it's not. So, this is what we're basing it on. Real LinkedIn engineering expertise and what they're telling us. So, this is how they actually score content. So, they basically you post a post they you go through content quality score scoring and then it gets triggered by you know the AI is asking itself is the content good is it relevant? Does it have the right keywords? Is it expertled? is it fluffy? Is it generic? So then it ranks it and then it sends it out to more people. That's essentially how it works.

33:28 Okay, so that's LinkedIn spam fighting strategy. So you may be asking yourselves, what makes the winners content good, right? How do I win on LinkedIn when I have expertise, when I have a good offer, but I'm not getting any engagement? Well, the personal brands that survive are the most distinctive. They're not the best. They're not the most viral. They're the most distinctive. Case in point, we have my favorite person in the planet guy who is the hypers scale hero. So, if you can read his headline for a bit, power key monetization for your data center infrastructures.

34:06 Does anyone understand what that means? No. Do I understand what that means also? No. But guy like many of you he started posting content consistently on LinkedIn because he heard around that LinkedIn is a new thing and is the best way to build a personal brand and also start monetiz monetizing and also building a business and then as a result guy has gone from 5,000 10,000 followers to then 49,000 followers multiple viral posts across different topics super niche 5,000 likes here 3,000 likes there three 300 3,000 likes here all about his one Okay. And I show you everyone this because guy is the best example of what happens when you implement the ecosystem that I showed you at the start. Well, even if you believe that it may not work because it does. If it works for guy, someone who has a hyper niche that is so crazy complicated but still gets the engagement that most of us dream of having. Guy has more engagement than me.

35:08 How crazy is that? So, I want to show you that as an example. So, here's his content. You can see he's 62 years old. you know, he had lunch with me one day and then he starts posting on LinkedIn. 90 days later, three million impressions. 10,000 new followers, 1.5 million members reached. And then he understands who he who he is and who he wants to be. And who he wanted to be is the educator in this scaling, you know, models system, etc. And he's he's he's done it. If he's a 62 year old man who was new, completely new to content creation in LinkedIn, I'm asking you guys this. Can you do you guys believe that you can do it as well? And hopefully the answer is yes. Right? We also have another case in point, Alexis making network engineering cool again, right? Alexis has gone from zero followers to over 90,000 followers as well. Talking about her niche expertise, so cables, networking, engineering, etc. So again, I'm showing you this because I want you guys to understand that LinkedIn is not just for people that are already have authority, that already have influence, that already super viral. It's for the people that have expertise, not just people that have following. Okay? All right. So let me break down the three things that you absolutely must do to be the exception.

36:26 All right. So exception strategy number one, develop uncommon opinions. So what does this mean for you? For me, it meant talking about work life balance. For Nicholas, it meant talking about talent shortage. So, a an uncommon opinion doesn't need to be controversial like Emma Greed three-day work week, three-day mother or something like that. It doesn't need to be like Steven Bartlett talking about co it's not that it's something that is controversial within your industry. It is something that everybody's thinking but no one else is saying, right? And I'm sure that so many of you have that. So that's how you build your the your that's how you build your exceptional personal brand by saying things that no one else is talking about because today again because of all of these AI content because of all of these templates and worksheets etc people are starting to sound the same and if you are here today you don't want to do that you want to talk about the things that you want to talk about in the way that you want to talk about them but you need a way to actually make them work and that is by tying it directly to your expertise like I showed you earlier but also showing that you have a uncom conventional point of view. So that is how you do it. Now how do you develop uncommon opinion? So you pick your one topic. So it could be engineering, it could be cables, it could be AI. Then you tie your personal belief. Maybe you're in the AI industry, but you don't believe that AI is going to take over the world because you believe that human experience is a lot better. And then you tie it with lived experience. Maybe you're an AI hacker, but then you went to a networking event and it actually had a lot more you had a lot more progress than you would have done just doing just using AI. So that's how you leverage attention. You use a core topic that is trending or that is trending in your industry and you tie it with personal beliefs. So for me, my usual favorite is talking about the LinkedIn algorithm. So I usually go and say, you know, everybody's talking about the LinkedIn algorithm, but no one's talking about how to get clients, right?

38:20 So, I'm tying it back to something that is trending, the LinkedIn algorithm as always, but then I tie it back to my core expertise. So, for you could be like everybody's talking about SEO and how it's changing with AI, but no one's talking about YouTube and how is the biggest accelerator for revenue generation, right? Those things combined when you put them together in one line, they create controversy and they also gather attention. Okay, now here's an example from Jake. So, this needs to stop. I just watched someone writing LinkedIn post with their hands, right?

38:50 This got over a thousand likes. He took five minutes to write this and it went viral because he was literally explaining something that a lot of people are doing. Now, the next one, and I will always reference Jake because he's one of the best writers I know on LinkedIn. He's also my co-founder. I've been saying this for 17 months. The data keeps proving the same thing. and he's taken a screenshot from Sam Rush or a Ahraf's website to show what he talks about and what he's going going to be addressing, right? So, it doesn't need to be anything crazy like here and I want you guys to look at this. I've been saying this for 17 months. You could say that as well. You could be like, I've been saying this for the last two weeks. The LinkedIn algorithm hasn't changed. Or you could say, I've been saying this for 17 17 months as well.

39:34 the AI is not going to take over or whatever it is that you believe in. All right, exception strategy number two, show unique and real real lift expertise. So again, we have Jake here. I've been saying this for 17 months. Instead of Jake just saying, you know, here's the new refs SEO update that's happening. blah blah blah blah, Jake added his own personal lift experience. And that's what I was saying at the start again, right? That is lift experience, not just something that is regurgitated information for just the sake of regurgitating. He's adding his own, you know, view on it. He's adding his own expertise. He's positioning himself as someone that has been seeing this for decades or like months. Now, exception strategy number three, own a concept in your market. So, what does this mean? Most founders build their brand around their title of or industry.

40:27 So most of you guys maybe hear maybe you you guys have on your headlines I'm a consultant who helps with digital transformation or I'm a coach who works with executives right you need to be owning a concept instead so Justin well solopreneur solarreneurship Matt Lacaj Salva chat likes and cash by Jacob Molina we all know this right so have you guys thought about the concept that you guys want to own because in order to start growing on LinkedIn people need to recognize you for one thing and this is something that I've been saying for in the last hour and a half, what is your one thing? What is the one thing that you want people to tie you with? And that ideally should be tied to your offer. So if your offer is creative design that your one thing should be creative design, right? Or your one thing should be creative designing for B2B or go to market or whatever it is.

41:18 Your one thing should be tied to that. So your industry is full of people with similar experience and similar credentials. We know this, but there is only one people, one person with your experiences, with your beliefs and your methodologies because you've worked really hard to get these. So why not talk about them? Why not use them? You need to stop being overly humble about what you've achieved or what you've researched or what you've done. Even if you don't have any clients yet, even if you don't have any new clients in your new offer, right? You need to understand that whatever you've had, whatever expertise you have, you should you should be able to leverage it because that is like the pivot that most people don't take is that they don't use what they currently have because they're waiting to get that thing, but it's never going to come. If I waited in 2022 when I had that broken chair for the full study on the 30 to get started, I would have never gotten it. I would I just did it before I was ready. I started using myself as a case study. I started using my first client as a case study and then after I got more case studies, I got more experience. I changed my niche. I I expanded into my niche. I became the niche of one after four years. Okay. So, who has understood everything here? Are we girls?

42:33 Yes, we have Huma, we have Sabah, we have Miranda. Amazing. Thank you guys for staying. It means a lot. I know I talk very fast, but we have a lot of content to talk about. All right. And I'm going to answer the comments in a second as well. Don't worry. Okay, cool. Now, this the next step that I want you guys to take is your identity audit. So, I'm about to share a little worksheet for you before you can build a so so you can build a distinctive brand. So, you need to know what makes you distinctive.

43:04 Okay? So, here's the identity audit that I want you guys to start building. So there are three questions for your identity and this is what's going to build your main thing that makes you distinctive. Okay. So if you've been wondering hey how do I do it? This is how. So firstly you need to understand what belief about your industry do you hold that most people disagree with. So you could be about the golden handcuffs. It could be about hustle culture. It could be about shiny promotions.

43:28 thing number two is what mistake did you make that taught you something that nobody else seems to know? I didn't start my business because I thought it was risky. I sacrifice holidays etc. Number three, what process or method have you developed that gets better results than the standard approach? I am sure that every single person in this room has understood something that most people haven't. I saw a lot of consultants here. I saw a lot of solarreneurs. What is the one thing that most people don't talk about? It could be about an SOP. It could be a simple hiring process. It could be something about content that a lot of people maybe don't understand. Maybe video creation.

44:06 something that people don't talk about enough because it's too boring or it's just too niche. That thing should be the thing that you double down on because people are looking for the new thing always. They are looking for the new thing that is going going to make them skip the line and get them to the actual results. But just because no one's talking about it doesn't mean that it doesn't work, right? And so, ladies and gentlemen, tomorrow I'm going to show you how to turn all of these things and if you took a screenshot of the sheet, I'm going to give you two seconds to do this. If you took a screenshot of this sheet, then I'm going to take you tell you tomorrow how to implement this into content and actually how to format it, how to make it go viral, how to get leads from it, etc. Don't worry.

44:42 we're not we're not just going to skip skip over this today. just wait till tomorrow. All right. So the agenda for tomorrow is the content formers that go viral and get you leads without a big following. The real reasons why your lead magnet posts aren't working, etc. Okay. Now, step number two is finding your unfair advantage. And this is something that I literally say 24/7. You need to understand what your unfair advantage is, right? Do you guys know what yours is yet? So what is the thing that will actually make someone want to follow you? For some people is their unique life experiences. Like my friend Teemo here, I grew up here and he's pointing at the council house that he used to live at. So that post got 46,000 likes on LinkedIn, right? So that is an unfair advantage that no one else has.

45:29 Maybe some people and the people that had it and they're not talking about it so when they see it they like it and other people resonate with something around those lines of like you know building a business after you know making out of out of the ends like Timo would say or strategic arbitrage you're taking something that is trending outside of LinkedIn and you're making it work for your market so that's all about market timing so if you guys are in AI if you guys are in hiring recruitment etc you can talk about the layoffs that are happening you can talk about the new AI I cl code anthropic news that's happening and break down how they actually matter to your ideal client.

46:05 You can also use monetizable expertise. So your unfair advantage could be actually teaching people how to make more money using what they currently have. So that is a high income scale and that is a high value scale. So you have four to pick from. You can choose all four or you can just choose one. Right? So put in the chat what would be that for you. Maybe you moved to a different country. Maybe you started a new business. Maybe you got fired from your job. Maybe you were part of the layoffs and then you started building your own business as a result. Maybe you started traveling around the world and you started building building a building a business. Maybe you gone from corporate to solarreneur because you got burned out. Those are unfair advantages. Just because you think that they're boring and that a lot of people are using them, it doesn't mean that you can't. It just means that you need to learn how to write them in a distinctive way which I showed you. So an example is Hans who is one of our Cleo customers. So his offer advantage was that he is in corporate.

47:00 So his post was I recently sat through 87 slides and a ton of information. Blah blah blah blah blah boards don't need to know everything. And then he gave quick actionable advice. He wrote it perfectly and as a result he got his first viral post after two weeks of working with us. So if someone like Hans in a boring niche in corporate helping board executives etc. can do that, imagine what you could do with your amazing niche that you love so much. So, my friends, that's a wrap. You now know more about how LinkedIn really works than 99% of people on the platform. The only question left is what you do with it. You can close this video, tell yourself you'll start posting tomorrow, and end up exactly where you are right now in 3 months. So, join me inside my private mentorship while I walk you through the entire record month ecosystem live and make sure you actually implement it. The link is in the description and I'll see you inside. Bye.