How Women Can Build More Than Neighbourhood Businesses?

0:00 i remember when my mom asked me um so what do you do and i said you know i run a parenting platform and um and then i would tell that to other people and they'd say like yeah that's fine but what do you do for a living so i'm hoping that some of those questions get answered today than what i do for a living [Music] hello and welcome everyone and thank you for coming to the fifth annual kid stop

0:23 press awards i am so glad to see so many familiar faces i could not have asked for more a room filled with good wishes uh the perfect vibe and so many and so much excellence right i mean i can i can like just look around and i know everybody's doing some amazing work and and i remember when i started this platform um literally it's like cultivating the category people who like i remember when my mom asked me um so what do you do and

0:52 i said you know i run a parenting platform and uh and then i would tell that to other people and they'd say like yeah that's fine but what do you do for a living so i'm hoping that some of those questions get answered today than what i do for a living and i love what i do for a living so it wouldn't be in a better place each year while curating ksp awards i go back to the to the time when i you know

1:13 when this idea was conceived and from that day on um in 2012 to today in 2018 i am so glad that we've stuck to our vision of being that trusted parenting partner to every parent through every milestone in their journey because i feel that's what sets us apart and no matter how big or small if you just stick by uh to your vision i think everything just falls into place um

1:43 and of course this year is going to be uh you know is going to be even better because we're gonna like every year keep working towards providing content tools technologies simplifying parenting further we're working with neo mediums and of course newer technologies and that's what 2018 is going to be about it's going to be a big game changer for kickstart press on the tech front um from cultivating this category to today boasting a digital reach of over a

2:11 million 30 social uh videos a month and you know thousand posts and two million views i mean i can't i can't sometimes still believe that it's all happening and it's all true and i keep telling this to my team you know no matter how hard you worked on something if it's not worth that time pressed parents two minutes it's probably not worth it don't put it up it doesn't matter how much time you've spent on it but what really matters is

2:37 you know how the person is is going to connect with it if you're not connecting and if you're not forming communities then it's really a futile exercise so thank you guys for um doing this and of course for every entrepreneur i'd always say this that you're nothing and absolutely nothing without a team so everybody who's building a business right here and and i remember when i first interviewed mrs berla and i asked her how do you do it and she said i have

3:03 a great team and i've taken that right on i started my building my blocks right from there and of course then you're nothing without your family right so um and everybody who knows me all my friends from school and my kids school and all of that they probably know my mother-in-law right there who's more who's done more than actually my mom lastly 2017 is you know it began with our first physical uh kickstart press award ceremony and now uh and last

3:34 year it garnered a digital reach of 12 million i mean uh i mean that's the effect of community network and all the businesses um that are you know so active on social and it's all bringing us all so close i can't believe like just a span of 18 days 12 million is and just on facebook let alone all the other platforms that we work on and this year with 50 000 votes 40 categories 280 nominees uh and crossing a digital reach of 4

4:04 million already i mean it's it's just too good to be true but it's true and 2018 will continue to see a lot of tech enabled innovations going deeper into existing cities and adding at least um three more cities this year for kids to press i'd like to thank a big thank you to our brand partners abbott and himalaya thank you for so thank you so much uh for not interfering for just trusting us completely and just believing that

4:35 what we're doing is absolutely right so thank you guys um but today we're here to celebrate kid stop press awards and it was conceptualized when we realized that the whole vision like every category you have you know you have excellence awards right in in food and lifestyle in in restaurants and all of that why not parenting we are creating and curating the future generations so why is nobody taking our category so seriously and that's the vision i started with five

5:03 years ago and i'm glad that we are in in the fifth year of ksp awards um one last thing i um i always tell my kids and i said that in my email to my team this morning because we all get a little jittery just one day before awards and we all tell ourselves come on 18 hours to go 16 hours to go 15 hours to go we'll do it we'll do it we'll do it um

5:25 but we all i i always tell this to them that guys if you need to fail you always give it your best right then it's gonna then everything good will happen but if you want to fail like steve jobs said fail forward right you learn from that and you move on and you never repeat the same mistake again um so that's what next year will be bigger and better and any mistakes please let us know this year you know somebody once

5:50 told me that women always build neighborhood businesses and that person today i want to say just look at this room i mean we're not building neighborhood businesses we're building a whole nation right so uh so thank you so much uh for accepting this invite and coming here [Music]