How To Start A Podcast | For Beginners (Tips That Work)

0:00 you don't need the most expensive equipment to start off or kick off your podcast most important which is I think a Golden Rule at kids stop press is the most important part I would say is and I don't know whether you can have one person doing it or three people doing it but the skill sets essentially that you're looking for is someone who can edit somebody who can know what the consumer is looking for and what's your

0:22 customer pain point and third is an excellent person Distributing that content you have to understand the weakness of every medium you play on but I think that consistency pays off if I want people to come back to me I need to make sure that I am consistent I am giving them what they want most important which is I think a Golden Rule at kids stop press is build habit forming on there [Music] I would say it

0:52 um of course somebody who can edit seamlessly uh second is somebody who understands the consumer or The Listener whatever it may be in your case and somebody who understands distribution very well because podcast you know there are if there are there are so many podcasts three things very important is one is figure out you don't need the most expensive equipment to be a podcaster or to start off or kick off your podcast and we understood that very

1:21 early on while we were doing research so when you're if I have to literally go down to those six weeks we were researching on topics subject understanding consumers second we were breaking second bucket was Tech what did we need whether it was in terms of recording distribution edit whatever else it was and the third is how are we gonna talk about this right like how are we gonna put it out on our existing platform because for us the base of the

1:46 consumer is already built so we build the listeners now it's about the different products that we were layering on top of it so I think that was very important um once we've done that I think um you know the distribution which I was talking about was extremely extremely critical so the the most important part I would say is uh when you're looking at your team is look at and and I don't know whether you can have one person

2:09 doing it or three people doing it but the skill sets essentially that you're looking for is someone who can edit somebody who can know what the consumer is looking for and what's your customer pain point and third is an excellent person Distributing that content uh explain explain yeah each of them with a particular example so edit is simple you're giving them the raw data and telling them I want it down to 20 minutes I want it down to 10 minutes

2:32 edit it down yeah uh consumer pain Point what does that mean in the context of the podcast are you saying the like you were the consumer expert right what do you want the customer to go back with right today example we posted a reel on hand foot mouth disease right it's the rampant right now and we posted that what is the customer want from you he wants to know how does it happen how do I cure it can there be a relapse what

2:58 are the signs what are the symptoms what can I do is it transferable non-transferable these are the six broad things that the customer is thinking about right is your content delivering that even when you are recording a podcast the audience can you know the the speaker can be Meandering and go into the woods and wherever but how do you bring them back to keep your customers in those seven minutes or ten minutes those three things that they can

3:22 take back with because when they go back with those three things they will come back so you've got it who can give you those cut points although sharper edits telling the editor I need from here to here because this is what my basically the producer someone who can say this is this is the story we need to tell at its at its best I think I think more than a a a person who understands customer pain

3:45 point I think it's a story a Storyteller makes sense and what about distribution what do you mean by distribution this is the most critical thing Pepsi because the other two can be addressed but distribution is important because which other platforms you're going to be Distributing what is going to be your distribution strategy understanding analytics whether it's Apple whether it's Spotify whether it's a third platform whether it's social media that's driving or whether it's your website that's driving whether it's

4:12 WhatsApp that is driving right and distribution even in terms of collaborations because you can't be a podcaster speaking to the universe and lying on a high chair and saying okay you know I'm speaking everybody listen yeah your guest is just as important so distribution also involves the right kind of guest to bring on because collaborations will increase reach right yeah um so that is important Distribution on social media like how are you going to tell people I have a

4:40 product please take a look at it I think distribution is somebody who's got to be an A salesperson who can get it across networks get it across people and and drive listenership for you and it's also listen we're talking of five years ago and we're talking of podcasts right there was no Playbook yeah so in many ways I'm using my own experience as a marketer yeah to say okay what's the distribution going to be so to to answer

5:09 your question you need somebody who can run with some of your um you know your skill sets or your direction as well right because you because also five years ago not many 20 year olds or 30 year olds are listening to podcasts correct correct because you're a consumer of the product for you to design or device that Playbook is far simpler than I didn't I couldn't hire tapsee up Podcast distribution specialist back in the day right right

5:39 if you gave me the choice today perhaps I could but back up not happening so let's talk about budgets so you had this you know this people who fill these three uh skill sets for you how did you uh if someone had to start out think about a podcast can you tell me how how would you recommend they prioritize what where most of the money should go so you know today unlike

6:09 five years ago a lot of it can be done digitally right through a lot of apps so a lot of podcast Specialists recording apps so you literally rendered devices like a microphone or a specialist camera or a specialist recorder recording Etc you made a lot of them redundant but if I so so that's a great great Advantage I know like we were deliberating even back in the day to buying a professional microphone and again Amazon wasn't the Amazon so a lot

6:41 of it had to be imported and stuff and it was expensive but I would say that if you're really budgeting for it invest in great products which are digital which are apps or recording apps or you know podcast specialist apps that exist today so you can you know uh you can kind of be you can almost make the middleman redundant because you can do it right that is one second is invest definitely in a good editor and a good uh you know I would

7:12 say again a generalist distribution distributor and social media Savvy person got it the reason that today's social media is driving distribution and is one of the largest distribution mechanisms of course there's somebody who understands that understands video because video is audio without video and video without audio is is is not a good marriage right they have to go hand in hand so you have to have someone who understands both mediums extremely well because you will

7:44 need video for distribution of audio as well uh unless you are a naval Ravi Khan who can get away with illustrations and yeah this God of um podcasts and stuff um but but that will be the case but I would say if you are if you do not have a clear roadmap or you're not monetizing it from day one it's a long game so just getting a great editor investing in great apps and getting us someone who

8:12 understands social media and distribution is great option three you can just go with a production house who is a specialist in podcast and say listen I'm the talent I'm happy to host a podcast how do I go about it because there are lots of them today yeah so what would be a rough uh starting out budget are you saying you know at least twenty thousand 30 000 put that aside to get a podcast off the ground you know

8:37 month on month is that what would be a ballpark figure for money that people should realistically plan for if they wanna start doing podcasts right it again depends on frequency how many episodes you want to get out in a month if you are saying okay I'm gonna do a weekly or a fortnightly roughly estimate about 20 000 per episode uh or 20 000 at least even if you're doing it like absolute basic twenty thousand uh a month for

9:05 episodes or three episodes at best I would say used to use like a Fiverr for getting a you know if you're just experimenting I want to try for three months works or not get on a Fiverr get people to edit it and see if it actually works for you um you know do the distribution yourself record over a zoom or any other um recording app but make sure that the sound is kick ass because the person has

9:32 to literally you know it's like good old days taxi where you're almost you thought that an rg's RG would look like this you know you had this Vivid picture of an RJ yeah that's right you almost feel like you know when people are listening to this they need to say that I was in a room with tapsee and Mansi listening you know listening to this conversation as a part of this conversation with them in the room that's the feeling how you deliver

9:56 it in that budget that you have which is twenty thousand thirty thousand whatever else it is I think it's secondary but that but what you're sharing and the distribution and the quality about you three things don't compromise on okay this is really good advice uh especially if someone and I do like the fact that you mentioned Fiverr because I don't think a lot of people know that that's a platform that you can go to in order to get Freelancers at all types of

10:25 budgets so if you're looking for to get started you don't have a lot you want to just test out the waters I think it's a great space um to I mean of course you have to look uh and vet but nothing like having a bunch of Freelancers at your fingertips you know who you can reach out to so I think that's that's a really cool tip for people who are listening okay so so we've talked about that so let's talk

10:48 about uh timeline did you how did when you started out did you say frequency did you say I'm going to start with one podcast let's take it easy or because you knew that this is a long play that has to be monetized I've got to be regular with it and do at least two a week or how where did you start see one you have to understand the weakness of every medium you play on okay and I'll just repeat that again

11:14 understand the weakness of every medium you play on let me give you a parallel of LinkedIn LinkedIn is competing with their Instagram or a Facebook for video content right it's the weakest in its space yeah so LinkedIn will push you up if you post more videos versus static or just long pieces right unless you're publishing on the LinkedIn pulse platform right which again it's trying to push so understand the weakness of your platform what does Instagram want

11:44 to do what does YouTube want to do they want to make sure that you're publishing more and the minute the algorithm sees that they're gonna push you up they're gonna see dude she's the sister and she's posting at the same time and every content person will tell you this everybody who's been in the content play for a long long duration will tell you consistency is key and hate it or not I've understood this after 10 years like

12:07 the in the space for 10 years do when you like you know when you start out people say be consistent consistency I'm like damn I'm doing everything and being consistent but dude where are the numbers right there might be a big frustration but I think that consistency pays off so for me it wasn't about saying what should be the frequency and what's the Frequency I can map but saying if I want people to come back to

12:33 me I need to make sure that I am consistent I'm I'm giving them what they want and most important which is I think a Golden Rule at kids stop press is build habit forming content right get the person so used to your content that he almost feels something's missing if you're not sharing that on a particular day but as example even on our Instagram every morning at 9am we put a funny humorous parenting post right which could be I'm raising and you

13:06 know parenting is like a walk in the Park Jurassic Park right like I just remember one of them so I'm reading that aloud but parents relate to it it's not trivializing the problem but yeah this is an option we've made let's have fun with it now if we don't post at a particular time at nine eleven if it's nine or three our DMS should be flooded here you haven't posted it today or you know when you're when your posts are

13:32 coming back to your WhatsApp for words or you know they become display pictures of people or they become screenshot screen savers of people you know you build habit forming content right they remember you buy the content that you posted so the reason I'm mentioning this is if if it becomes almost and people who listen to podcasts they are bound by Habits Like I look forward to going for a morning walk so I can listen to a

13:56 podcast how to understand what your consumers bundling your product and service with right so that becomes way for me it was okay is the mother listening to it when she's walking alone in the evening on her evening walk is the child listening to it on the way going to a class so let's release it at 4pm on a Tuesday right or is a child walking uh you know is the mother playing it aloud when the child is going

14:21 to school so that drive in the morning from seven to seven fifteen can we release a new episode because that's the school drop-off time so knowing your consumer and saying what's the Habit that I want to build we got so many parents saying that listen you know your podcasts are like breakfast table conversations for us so we just put it on and we're listening and then we discuss it as a family so I'm like there you go we need that's amazing this time

14:45 so understand ending frequency would be how much you can manage feeding into the algorithm of the distribution that you're looking at and that is are you building habit forming content and frequency that's most important if you're saying I'm going to do it once a week stick to that once again if you're saying new episode out every Fortnight new episode has to be out every Fortnight make sure you send enough reminders hey we're launching hey this is happening because today even in

15:17 Indian matchmaking needs enough promos after for launching season two years we're the Lesser Mortals