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"Should I Buy The Machine?"

Alex Hormozi · 1m · transcribed May 2026
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0:00 I sell beef protein chips. We do about a million. Want to be doing about a million a month. We've been in the supply chain purgatory for a while trying to find a manufacturer. So, we finally found one. He has a proprietary machine that can spit out a tray of our product every 12 seconds. >> How much does the machine cost? Uh the machine cost about 400,000. I didn't think about buying it from Yeah. And you could buy it used. How big are your dreams for this business? Do you want this to be a big brand?

0:24 >> Yeah, absolutely. Well, if you want it to be a big brand, then owning the manufacturing for something that is novel or different is probably a good idea. So, right now you have a double sitting in front of you that you think you can hit with the guy's existing capacity. Yeah. How many months of that do you need in order to save up enough to buy the machine with terms and lending? Ooh, I mean, not that Not that many?

0:43 >> Not that many. Yeah. >> Okay. So, I mean, I think that you're spelling out kind of the plan. Like I would call up a couple of really good machine guys and roll in um and check the machine out. And be like, all right, how proprietary is this? Cuz you might find out it's like, you know, a $75,000 machine that has, you know, $25,000 add-on that they're pretending is $400,000. Because if you're again, like we we have to take this to a natural extreme. Let's say we hit that. Okay, then we have this machine. And then we build it out. It's like, well, we're going to need more machines. And that's the only thing that differentiates us from everybody else, then it's like that actually is a huge point of leverage for the business. So, knowing everything about how that thing works is everything.

Summary

The speaker discusses their beef protein chips business, currently generating about a million in revenue but aiming for a million per month. They have found a manufacturer with a proprietary machine capable of producing their product rapidly, and they are considering the potential benefits of owning such machinery to scale their business.

- The business currently makes about a million in revenue and aims to increase to a million per month.
- They have struggled to find a suitable manufacturer but have now identified one with a specialized machine.
- The machine costs approximately $400,000, but there may be used options available.
- Owning the manufacturing equipment could provide a competitive advantage and help establish a larger brand.
- The speaker is encouraged to investigate the machine's proprietary aspects and potential alternatives in pricing.
- Understanding the machine's capabilities is crucial for scaling production and differentiating the product in the market.
- The plan includes saving enough from current operations to potentially purchase the machine in the future.
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