8 Insane Claude Cowork Use Cases! (automate anything)

0:00 Claude Cowork might be the most underrated AI tool right now. Most people are still using Claude like a chatbot, typing questions, getting answers. But Cowork is a completely different thing. It actually sits on your computer, reads your files, works across your apps, and does real tasks for you while you focus on something else. At 9X, we've trained over 10,000 business professionals on how to actually use this stuff. And I've personally tested every major AI agent out there.

0:27 And Cowork is the one that keeps surprising me with what it can actually do. So, so in this video, I'm gonna show you eight real use cases, things you can set up today that'll save you hours every single week. No coding, no complex setup, just practical ways to put Cowork to work so you can stop doing the stuff you shouldn't be doing manually. So let's get started with use case number one, and that's editing videos. And I was absolutely blown away when I discovered that Cowork could do this for me.

0:54 So let's check it out. Here I am in the Claude desktop app. I've got the Cowork tab selected and important to know that whenever you're starting a new task in co, you should always be working in a dedicated folder on your computer. So I'm going to be selecting here work in a project and then I can select a folder. I'll scroll down and select choose a different folder. And the folder that I'm going to be working with Here is this one, 9x live agent skills for Beginners, which contains the recording from one of our recent live AI workshops that we run each and every week for our community.

1:27 One which contains the screen share view from the webinar, and the other which is the speaker only view. So there you can see Aaron and I during this live workshop. And as well, in that folder we have the whole text transcript from the recording. So with that folder now selected here in Cowork, I can run a skill that I have prepared, which is called 9X Live, get video highlights. So that's all I need to type. I'm going to click.

1:52 Let's go. Now Claude has got to work and given itself a to do list. So it's going to check what files are in that folder, it's going to read the full transcript, identify the top moments from the recording, and then actually cut five clips that I can share directly on social media, which includes adding our 9X branding. And after about five minutes of working, Claude is all done. Here are your five LinkedIn ready clips from the Agent Skills for Beginners workshop.

2:20 We also have actually a markdown file that Claude has prepared for us, giving an overview of each clip, the summary of what's included, as well as the full transcript of that snippet from the workshop. But even more impressive, here we have the five video files. Let me open up for instance clip four here skills are just text in one click. I can open this up in QuickTime Player. So here we have one of the recommended highlights from Claude from Aaron from Gumloops Live webinar on agent skills.

2:52 Let's take a look.

2:54 Yeah, let me show you what a skill looks like.

2:55 This is one from Anthropom Aaron up here in the top right corner.

2:58 I know, and I'm going to say this throughout everyone on the Internet is like, oh my God, I built this skill. I'm so amazing. They're just text. It's just text, right? That's all you have to remember for today. They're text that the agent.

3:10 So this was the highlight of Aaron making the point about agent skills just being text. So what you might have noticed there is the skill include cowork. I've basically instructed it. Depending on what is being shown on the screen and the transcript at the time, it should cut between showing the screen share view. So this is the screen share view where we have the speaker in the top right corner. This is what we get from our zoom recording.

3:32 But we also get this speaker only view and when it changes at the start here Aaron's talking about skills are just text. So it's important that we see the text on the screen. And then as Aaron continues making a point we see it just cuts to the speaker only view which is going to perform much stronger on social media. Here you can see an additional point that I made and even more impressive what we also have in the skill.

3:55 Let me show you the end of

3:56 this video and your style guidelines of your organization.

4:02 And here we have the 9X branding outro appended on to the end of all of our social media clips. Now if we take a look at that working folder that we started with, instead of just having just the recording videos that we started with, we now see Claude coworkers added all of those five social media clips which are different highlights from that webinar. Here you can see me explaining an analogy about how skills work, all of which have the 9x outro at the end.

4:32 Now for us, this is easily saving us one to two hours every week of doing this video editing manually which we used to do in our video editing tool, uploading the recordings, finding the exact moments and then cutting everything together and including our branding there. Claude takes care of the whole thing. Now, obviously not everybody is running live webinars every week, but I can think of a ton of additional use cases for this. Maybe you have a YouTube channel and you want to cut up highlights from your YouTube videos.

4:58 Or if you're doing user interviews or collecting testimonials via video calls, you could give Claude the whole hour long interview with a user and get it to extract the key highlights and maybe post those as testimonials on your website. Now, if you remember, all I needed to kick off this workflow here in Cowork was by calling a predefined skill that I have set up, which is get video highlights. And all of the eight use cases that I'm sharing today have a predefined skill set up.

5:26 And if you check the link in the description below, you'll be able to download all of them and test them out for yourself. All right, onto our next use case. And that's creating marketing emails directly in your CRM tool. So here I am in Claude Cowork and I already have a prompt written out here about an email that I want to create and add into our email marketing tool. So it says, can you please draft an email that we can send to our students who have just completed a our AI Builder training program, congratulate them on completing the course and encourage them to download their certificate and add it to their LinkedIn as a certification.

5:57 Now what we'd expect if we're to send this prompt off to a regular Claude chat is we would get back a very well written email, but just in text form and we'd actually need to go and implement that email. Now watch what happens when I add this dedicated skill that I've created called Create Marketing Email. I'm going to send this one off to Claude coworker and we can see that Claude has picked up that skill and it's getting to work.

6:20 And we can see it started with its to do list and more importantly it's connected to our email marketing tool, Customer IO. And now it's going to create that email directly in our tool. And after literally just a few seconds we get the confirmation here. The email is ready for review in the design studio. Let's see how it goes. We have a link to open it up in Customer IO, our email marketing tool. Let me open this one.

6:43 And here we have it inside Customer. Our full email is ready. As I Said this was literally just a matter of seconds. It's got the name of the email template here. AI Builder Course completion. Congratulations. We have the subject line. You did it. Your AI Builder certificate is ready. And now we have our full drafted email following the exact style and using our exact 9x email template with of course our footer, the font that we use, the right button, everything is there.

7:13 What I really like about this approach is obviously most people know now that AI tools are very good at generating HTML. So we could have just had Claude create the whole HTML email, but then that's very, very hard to edit Here everything is completely customizable because we're creating it in the tool that we actually use. And as you all know, probably AI is not going to nail it always the first time. So this really is the best of both worlds.

7:39 I can get Claude to quickly spin up an email just with a simple prompt, but then I have it here to make any final adjustments, maybe some wording adjustments or if Claude has gone completely in the wrong direction, I can of course go back into Cowork and ask it to make changes to this template. But really what this unlocks for us, and I think something that applies to many, many companies is previously there were only a couple of people in our team that used Customer O.

8:05 But many people on our team need to send out email communication to our students, to our customers, and there would always be a bottleneck to the one or two people that knew the tool. Now we've set up this Create email marketing skill. This is something that our whole team has access to. So now when anyone in our team needs to send out a branded marketing email, they have the full ability to do it themselves. They can simply prompt Claude Cowork, it will create everything in customer, they can make their changes and and send it out.

8:34 This is saving us a bunch of time and allowing us to move way faster with our communication. Now one bonus feature of Claude Cowork that a lot of people might not know about is its ability to control your browser. So thanks to its Claude in Chrome plugin, you can actually have Cowork open up a Chrome window and do work directly in the browser which opens up our next use case and that's scraping websites. And to demonstrate this I want to show you a skill that I build for scraping data from the Meta Ads library so that you can analyze any competitors ad strategy in a matter of minutes.

9:08 So all I need to provide this Meta Ads analyst skill is the link from a certain advertiser in the Meta Ads library. So for those of you that don't know any company running Facebook ads, Instagram ads, all of their ads are made public that you can see here in the Meta Ads library. So in this case, I've got looking at some ads from an AI newsletter and all I'm going to do is I'm going to copy the link of this page and send that one off to Claude.

9:34 And what Claude's going to do, it's actually going to open a browser, visit this page, and then analyze all of these ads and we can see our skills kicked off. And the first thing it says, let me first get a browser tab and identify the advertiser, then kick off the full pipeline. And now Claude is asking for my permission. Is it able to use its Claude in Chrome Connector and visit the Facebook website? I'm going to say allow for this website.

9:59 And now it's mentioned that the page is loaded. So let me shift over to my Chrome window and here we can see Claude is in progress. Claude started debugging this browser. You can see there's this button, stop Claude if we ever want to take over. But right now Claude is in control of my Google Chrome and is right now looking at all of the data on this page. So. So it successfully was able to determine that this is the Superhuman AI newsletter with 51 active ads.

10:25 Let me set up the pipeline and start extracting. So what it's going to do now, it's going to go and download every single image and video ad from the Meta Ads library, analyze every single landing page. So a lot of advertisers, they run ads pointing at different landing pages. What this cowork session is going to do now in my browser, it's actually going to go and visit every single landing page from those ads. So it gets a full idea of this advertiser's funnel and marketing strategy.

10:53 All right, now jump forward. I'm not going to lie, Claude. Coworkers really working hard here. This whole process took about 10 minutes. It was diligently looking at every single ad, extracting it. And now we have our results. So here's what I found across the Super Human Eyes newsletter. 51 active meta ads. The strategy in one sentence, a pure top of funnel, subscriber acquisition machine, and every ad drives to one of two email signup pages, no paid offers anywhere.

11:21 And what's even more impressive was we have this full report HTML that cowork has created for us. Let me open this one up. I'm actually going to open it in my browser then. Now we have a full overview of this advertisers strategy. Single funnel newsletter growth machine. The key takeaways, the copy angle. So what type of messaging are they using in the ads? But probably the most impressive, we have the funnel analysis so divided up by the different landing pages.

11:49 So we have the main newsletter sign up and for this landing page, every single ad that they are running pointing to this landing page with the copy also analyzed. And so we can see here a lot of ads driving to the main sign up. And then they also have a 1000 prompts lead magnet with a different set of ads but pointing to that landing page. This whole thing would have taken me hours to create, going through and checking out all of these different ads.

12:18 And this is something that you'd probably be paying a marketing ads specialist a bunch of money to create for you. What's even better is you can actually go ahead and analyze a bunch of different competitors and then have Cowork use that as input for coming up with your own marketing strategy. Onto our next use case. And that's generating branded assets. And I'll give you an example for us here at 9X. So every week we host a free live AI workshop covering a different topic.

12:46 And for every event we host, we need to consistently create assets that match a certain template. So if we have a look for every event, we need to have the COVID image for our Luma event, the thumbnail for the live stream on YouTube, and also a scaled down version that we use in our email copy. And obviously the fact that we run these each and every week, you can see just how many of these assets we've had to manually create until now, thanks to Claude Cowork.

13:12 All right, so over in Claude Cowork, all I need to do is give the name of our next 9x live workshop, say who from the 9x team is going to be the host. So in this case, I'm going to be hosting the next session on Claude Cowork for marketing and then I'm going to run the 9x live generate assets skill that we have set up. And let's see how that one goes. So there we go, it's going to start running its skill.

13:37 It has its to do list that it needs to generate the YouTube thumbnail, the email image and the Luma cover. And then it's going to check all three images have correctly been generated. And there we go. Just a moment later we have those three images ready to go. Let's take a look what it's come up with. So here we Have Claude Cowork for marketing with me as the host. We have the YouTube thumbnail, the email image, which is hard to see, it's just a downscaled version.

14:02 And of course, we have the Luma cover. And this is in a fraction of the it would have taken me to actually create these three assets myself. And what's super powerful about this skill, the assets it generates is gonna be dynamic, depending on the length of the title and how many hosts there are. So here, let's say we're gonna create another set of event assets for our live workshop, Claude code for beginners. And this time there's gonna be two hosts, myself and Alex.

14:29 And I'll send this. All right. And again, moments later, we've got our three assets. Let's take a look first at the YouTube thumbnail. And now you'll notice it's not just my image there, but also my co founder, Alex is appearing here as a host. And the font size is basically dynamic, maximizing the amount of space in the different image aspect ratios. Very, very cool. Let's take it one step further. In many cases, in our 9x live workshops, we also bring in external guests.

15:00 So imagine here I'm going to be running a Build an AI Agent Live with Us session, and I'm hosting it with Jacob bank, who's the founder of Relay. All I'm going to do is I'm going to add a folder here as a project, and inside that folder I have two images. One is Jacob's image. That's the other guest that we're going to be having and should be appearing on the Event Assets and Relay Dot app company logo.

15:26 So I'm going to open this one up, always allow, and then send this one off. So now Cowork's telling us all three images are ready and looking great. Let's see how it goes when we have a guest speaker. And there we go. Build an AI agent Live With Us using that dynamic image that I added in the folder. And of course, putting the name and company logo here for the Luma cover. Now, we are obviously using these for our live events, but this is a use case that can be applied across so many use cases.

15:58 Wherever you have templated assets, whether that's email headers, blog article images, social media posts, ads, whatever you're using. If it has a consistent structure, you can create a skill like this one to teach Claude Cowork to create this on repeat. And if you want to see exactly how this skill is set up, check the link in the description below. Where you'll be able to download all of the skills that I'm showing today in this video. Next use case migrating content.

16:25 And one of the ways that we use this @9x is in our workflow for publishing our AI and automation tutorial. So we draft all of our AI tutorials here in Notion, including screenshots. So for instance, this one, which is a tutorial for building an AI meeting agent, has the connected YouTube video and all of the steps involved in setting this one up. And once we're happy with the tutorial here in Notion, we have to publish it over to our free community.

16:52 But one major problem in our workflow, if I were to just grab this whole Notion page and select everything and copy it and then drop that into our community tool, which is Circle, we can see the text properly gets copied over, but it's missing all of the important images, the screenshots here in the tutorial, and as well, the YouTube video isn't embedded correctly at all. And this just costs our team a bunch of time when it comes to publishing these free tutorials, needing to go through, find the right spot, then upload the image again, and also re embed any videos that we have.

17:27 And now we've handed this work completely off to Claude Cowork. All I need to do is drop in the link to a tutorial that's ready to publish and then we have of course created our very own skill for this publish Notion tutorial to Circle and let's send this one off. So what this skill is gonna do, it's gonna download all of the data from that Notion page, including all of the images, and then prepare it in a way that it can be imported in into Circle.

17:53 And then we connect directly with a Circle API to create the post. And now we get the confirmation our post has been created. I can just simply open it up here and take a look. And there we have it, our perfectly formatted post. We can Already see the YouTube video was embedded correctly and yet perfect. Here we have every single image from that Notion page downloaded and uploaded, inserted in the exact right place of our post.

18:18 This saves us a bunch of time. And this sort of manual content migration, this happens in so many different workflows where you're working between different tools. And this is the type of work that drives you and your team absolutely crazy. So really think about what part of your work can you actually hand off to Cowork and have it really do the mundane part of moving data, reformatting it, pushing it to another tool so that you can focus on being creative and putting out more more content as opposed to simply just copy pasting content between tools.

18:51 All right, next use case, creating formatted reports. And this is sort of a two in one use case because it involves both data analysis and then actually taking that data and creating a well structured and well formatted report and how we use it at 9x1 very common use cases. Whenever we run AI workshops for companies. After we run a workshop, we typically send out a feedback survey to all the respondents so we can really understand the impact that the workshop had and the improvements that are potentially made for the company which we can share with our stakeholders.

19:25 So he can see an example survey which I have anonymized and redacted. But these are real responses coming from a company where we ran a workshop. Now if we were to just send this CSV to either the founders or maybe the learning and development team of the company where we ran the workshop, they'd probably say great, thanks, but no one would actually take a look at this. And this is definitely not a good format for seeing what is actually going on.

19:51 So over in Cowork we have a feedback report skill that we've created and all I need to do is give it the name of the workshop and the company we ran it for. For this example, I'm using Redacted Inc. To anonymize what's actually going on. So we can see here that Cowork actually crunches the data from that CSV. But even more impressive is this document feedback report that it created. Let's open this one up in Google Drive.

20:18 And here we have feedback report AI for legal and finance workshop which we ran in March of 2026 for redacted Inc. So we have an executive summary with the high level stats, the overall rating from the participants of the workshop, the impact, the intent to use AI, all of those numbers crunched and dynamically added into this well formatted document. And this document is something that people will actually read. What did the participants like most? What are areas for improvement, what use cases are demanded and next steps.

20:50 And this is something that we can send directly to the client. Obviously we will take a look at this. And the beauty of the fact that this is a document which is then editable in either Microsoft Word or Google Docs is we can have AI come up with a very, very good first version. Check that everything makes sense, obviously check that these numbers that no hallucination has gone on and then very quickly send this out to the company.

21:14 All right, onto our Next use case and that's triaging emails. I receive a bunch of trash emails so I've set up Claude Cowork with a skill that it can actually take a look at emails I recently received, filter out all the noise and just alert me to the ones that I actually need to act on. So over in Claude Cowork I have this email triage skill and the first thing this does is connect directly to my Gmail and pull in my recent emails.

21:41 And once it's read my recent emails from Gmail, I've actually set up an airtable base where whenever it determines that there's an email that requires my attention, it's going to save it in air table and that way it knows if it runs this again that it's already alerted me about it. And then finally, if there are any emails that I need to be notified about, it's going to alert me on Slack. So we can see here it is finished email triage complete, scanned 28 emails, found one new actionable email and here we can see that Slack message nicely formatted.

22:12 I've obviously had to blur a lot of this for confidential reasons, but here in one click I can just open in Gmail we see here 28 emails checked. One needs your attention. I can just open this one up and then directly reply here underneath. And of course I could even take this further and have it directly draft an email reply based on previous knowledge that I give it. Now you're probably thinking quite rightly that it's always a bit pointless needing to go into Claude Cowork and always trigger the email triage skill.

22:40 And you're absolutely right and that's why I've set this up as a scheduled task. So we can actually here under scheduled, create a new scheduled task. You can see I've got mine set up the email alerter and so the instructions are quite simple is to use my email triage skill and this runs every single hour all right onto our final use case and that's creating agent skills. So as you've seen, all those seven use cases we just covered involved skills in Claude Cowork also referred to as agent skills.

23:10 And actually Claude Cowork comes with a built in skill to create your own skills for you and your company. So I know that might sound a little bit meta and a little bit confusing, but let me show you what what I mean here I have a task that I've completed with Claude Cowork. I went back and forth with Cowork on a task and the task actually involved taking one of our AI tutorials that we draft in Notion.

23:33 And I asked Cowork to publish this for me inside our community platform, which is hosted on Circle. And actually, in order for Cowork to publish this post in our Circle community, it took quite a little bit of back and forth, me explaining some things. Cowork tried to interact with a bunch of APIs. We can see some connectors here. So I want to make sure that all of this back and forth that I've just had with Cowork in order to get to the outcome that I wanted, which was basically taking our Notion content and publishing it to Circle so that we can do this now on repeat, I want to turn this into a skill.

24:08 So baked inside of Cowork, we actually have a skill Creator Skill. And you can see here create new skills, modify and improve existing skills, and measure skill performance. This is a way that we can take our processes and teach Claude how to do them. So in this conversation where I've just had this back and forth of publishing a Notion tutorial to our Circle community, I can paste the following prompt. Can you please use your skill Creator skill to create a skill called Publish Notion tutorial to Circle, which takes as the input the link to a Notion page that's ready to publish and then follows all the processes we just completed here in one go.

24:43 And, and this is my big recommendation. When creating skills for the first time, skills are something that should be iterated on. So simply start a session with Cowork, go through the process once, once you're happy with the result, tell Cowork to create a skill so that knows how to do it on demand. And this is something that you can then share with the rest of your team. So here we go. I'm going to send this one off and we can see that it's running its skill Creator Skill.

25:09 All right, and after a few minutes of working, Claude Cowork has finished. You can see it's created the skill here. And in one click I can save this skill to my Claude Cowork account. So I'm going to click Save Skill. And now you can see skill save. And to test that my skill has been successfully added to my account, I can simply open up all of the skills by typing forward slash and then writing out the name of the skill.

25:32 And here we see Publish Notion tutorial to Circle. And now I can use this skill whenever I need to publish one of our AI and automation tutorials to our community. And I don't need to have this back and Forth with Cowork explaining the process every time to see all of the skills that you've created here in Customize, we can then click on Skills. And if we take a look at that Publish Notion tutorial to Circle Skill, we can see the Skill MD file.

25:57 So this is the full explanation of the workflow that Claude Cowork should do every time this skill is called. And on top of this skill markdown file, we have some additional reference files. And in this case, Claude decided that we need to create some scripts. So it wrote a full Python script that will take that Notion data, format it, and prepare it in a way that can be imported into Circle. What I always recommend is really thoroughly test your skills.

26:23 Try this out a few times, and then if you're not happy with it, you can also ask Claude to edit it. So here in the top right, you can just say edit with Claude and tell it what it's currently not doing right, and it will actually fix that skill. And once you're ready to share this with your team, you have two options. You can download this skill and then send it to them on Slack or via email, or you can go ahead and create an organizational plugin to share a bunch of skills together.

26:48 Now, if you want to test out any of these use cases for yourself and also get them working for you and your team. All of the skills that I've created we're giving away for free inside the 9. X community. You can join for free, just check the link in the description below. However, one thing I want to point out, all of the skills that I'm sharing are very specific to the way we work at 9.x&the tools we use.

27:10 So when you want to go ahead and import them, what I recommend, just upload the skill into your Claude Cowork chat and then ask it to tell you what the skill exactly does and which tools are required. And then it's going to explain exactly how the skill is set up and then you can modify it to exactly your use case. Now, Claude Cowork has made using AI agents incredibly simple for business professionals. But there's an even more powerful version Claude code.

27:37 And despite what you might think, it's not just for developers. So click this video right here, where I show you eight use cases that any professional can get value from. Things like building an AI agent that prepares your entire newsletter from a single command, a finance agent that can process 50 invoices in a matter of minutes, or deploying full websites straight from Notion. If you want to see how far you can really take this. I'll see you over there.