Cold Email Lead Generation is a Different Ball Game

0:00 if you're relying on referrals for growth and you want to start generating more leads but you can't figure it out keep watching lots of business owners that grow from referrals want to take it to the next level and start scaling their business with cold Outreach but they always fail unsubscribe not interested leave me alone or maybe you're booking meetings but your prospects don't want to buy and you're getting frustrated on the phone there's a fundamental difference between inbound

0:14 and outbound referrals are the easiest people to close they already have the pain they know they have the pain they want to solve the problem and they've asked a friend for a trusted referral by the time they get to your door if you don't close them you're a terrible salesperson outbound is a different ballgame these people don't know who you are they may not even know that they have a problem and they don't trust you so it's your job to find people that you

0:30 know have a very specific problem and show them that they have the problem and convince them that you have a solution you can do this by looking at your past case studies when you look at your past customers you've helped and you drill down into specifically what's the exact problem that I saw for them and how can I do that again you now know who to reach out to what to say what to offer what kind of results to expect how to

0:47 price Etc it all starts their case studies if you want to build rock solid lead list and actually book more meetings go to cold Outreach course.com get started for free I'll give you a pain-based prospecting system you can use to build these lists of people that are already dying to buy and this way you can book more meetings and close more deals