Editorializing Finance on Solana with Cesto's Onchain Baskets

0:00 Jason, what's up? Hey, hey. Great, great to great to see you. Thanks for joining Stable Dash live. Awesome. Thanks for having me, Zach. And Drew, it's good to meet you. Yeah, we are so excited for this. We we are both I think personally we we love we have no like favorite guests necessarily, but there are certain ones that like when we become across new new launches or new concepts, especially probably for us ones that include like things like media or like creative creative concepts that include information and markets. It's like we're both really excited to hear more about what you're building. Thanks for joining us.

0:34 >> heard of Sesto before obviously Drew Drew was talking and you know I was doing my own research and I I immediately went to the site, took a screenshot of the Pelosi tracker and I said, "I'm sold. Let's go." I just I love that. The taste and the quality like I said we look at a ton of products. It's easy to >> We'll have to show we'll show some of the the design of the product throughout the conversation. I see Zach you've already kind of popped up the screen but >> have that. I have it cute We're obviously excited. Give give us your intro. What are you building? Let's start start with the basics here. Yeah, absolutely. You know at Sesto we're actually on a mission to end one size fits all finance. As lofty as that sounds and as crazy as it sounds and and one of the things that we believe that's happening in the world and I think it's very relevant to Stable D apps as well is that unlike the common belief that media is getting financialized, we think that actually it's the other way around.

1:29 Finance is now getting editorialized. And and more and more of the attention economy and how people buy and how my dad goes and buys like equities these days has nothing to do with going through a financial advisor or reading a document and and stuff. A lot of it is actually based on vibes. Where you've heard a thing, where you've come across a thing and how likely you are to come across it practically determines how you go and your purchasing behavior downstream. And so to that effect we've we've basically built out a platform called Seto that lets you invest into thematic baskets that reflect an idea, narrative, or theme. Say you're, you know, Drew and a big fan of the St.

2:09 Louis Cardinals. I should buy recent. Let's go. Or you could be an Arsenal fan, you know, sitting all the way in England and a die-hard fan that has like a season ticket and you're obsessed with this thing, right? And there isn't currently any platform out there that lets you clearly monetize your knowledge, your obsession, and your your your kind of in-depth ideas in a meaningful way. And this could be that, hey, you know, I know that the sponsors for this like World Cup are going to be present in this city. I know that, you know, ESPN has the broadcasting rights.

2:42 And so, what we've built out is a platform that allows you to invest across the stack. So, if you think AI is going to be huge, getting in on Nvidia's one way to do it, but you could also get in on electricity, data centers, and get all that knowledge from experts. And what we've done slightly differently is we focused a lot on like editorial and brand. So, um to to take kind of the supermarket analogy here, why we think this is because products should be beautiful. And when you come into a supermarket, you're going to a Whole Foods to buy like a specific brand of cereal, but then, you know what? You go in for like something else and then something else. And that's what we think is going to happen to a lot of financial products is that you're going to come in, you're going to see, you know, hey, capital gains is really cool basket. And then you think, oh, you know, maybe this basket curated by this ex-OpenAI guy that does like AI leaders, he probably knows what he's talking about. And you're going to buy that and then go into like other things. And so, what we've crafted out is a really simple way to do that. How it works is you you come in, you look at the narrative, you connect your wallet, and in one click, you have all the assets sitting directly inside your wallet. It's literally that simple. This is sweet.

3:52 >> Um yeah. So, as you think about what exists today, obviously like the creative here is really interesting. It's very, you know, I love how it I think it is going to play really well on socials like X. I think people are going to get behind this a lot. How how have you actually architected this? Like give us a little bit of the the under the hood reality of what's going on when someone comes to the site, creates an account, what partners are you using? A lot of the people who listen to the show are also pretty industry native and like are very interested in like how things are getting built. So, would love the stack around some of this, too. Yeah, absolutely. So, under the hood, we're using all of the darling protocols inside the Solana ecosystem. So, the Jupiters, the Caminos of the world that like >> The darling the darling protocols. I haven't heard that love that. Who's in this list? Jupiter?

4:43 >> here Jupiter, Camino, X stocks, like um we use like we integrate with all of the, you know, native wallets inside the ecosystem, all of the tokens that are present. So, all of these kind of partners like We also use Para, which helps us with like wallet infrastructure. So, what we mean, these are all like household names. So, we're not reinventing the wheel on saying, "Hey, we're going to bootstrap liquidity or try to like take your money elsewhere." What we're doing instead is saying, "Hey, we're going to figure out the best way to package it up and bundle it in a way that's easy, one click, and you own the full asset so that you can then go and like lend it, you can stake it, you can borrow against it, do all sorts of things." But let's say, you know, markets keep changing. Well, we've got you covered on that as well because you can in one click easily rebalance as well. So, you don't have to actually do um anything out of the ordinary to rebalance. You can come in, you can see like the update based on like market drift so that you're able to catch that as well. And so, under the hood, we figured out a really efficient way to do this that packages things like little Legos. It's kind of like think of it as financial Legos that plug them all together in a way that effectively brings it back reliably 100% of the time without you having to figure it out. And yeah, we've spent a lot of time thinking about like transaction bundling and making sure that you know transactions indeed land because blockchains are known to be wildly inefficient when you're running like bundle transactions across five or seven like and so our experience as a team has helped us really improvise on this specific layer of the stack. Appreciate you walking through that. What's what's been the most difficult part of building this so far? Like what part of the the build would you say is been the most challenging or where you've you've run into the most stickiness as a founder?

6:30 Yeah, absolutely. So so far, I think we get a lot of excitement from people who've never touched crypto before. And I love that excitement because it gives me a lot of energy to think about new things and new ideas, especially as people are like super experienced in this like very one very specific domain. And one of the things that we observe is that they find it very challenging to on-ramp into crypto. While that's not a sector specific problem, one of the things we've been thinking deeply about is like how can we vertically integrate across the stack and think about the stack as a more, you know, deep phenomenon as opposed to it being you know, unspecific to this experience. I think on and off-ramps like they are complicated, they take a lot of time, KYC etc. is like quite mind-boggling for a lot of people. I was I was interested to go into some of these specific portfolios.

7:25 Uh >> Let's see the Hey Jason, if you can hear us, just refresh your refresh your your URL, your page. We can try again. Looks like he's trying that. Yeah. I'm I'm trying to get up. Let's see here. I can put you in. Here we go. >> Yeah, go ahead. My my what >> so war mode. Let's let's go to war mode. What I mean, if you just look at the like returns here, it's like pretty ridiculous and enticing. Lockheed, RTX on, Boeing, General Electric. New tab, you got to share. There you go. Okay, so we have the actual breakdown of the portfolio. So, these are Are these equities? Yeah, these look like equities. Palantir, Lockheed, General Electric, Boeing. It's so interesting.

8:04 Annual return, let's see. Interest based on past year, not indicative. Classic, okay. Let's see. Let's go to the other one. I wanted to see the Pelosi one really quick. Jason, we're we're into the actual kind of nuts and bolts of some of these trackers. Um I love it. Is there Is there a good one that we can use to dive specifically into that's like, you know, can help kind of see what's under the hood? Is this a good one that we're on?

8:27 Yeah, yeah. The greatest investor of all time, the fancy Pelosi. Pelosi, is this the one we're on? Is it Pelosi's? Yeah, this is Pelosi's. Greatest investor of all time. Got to put that up. Uh What do So So, this is a basket effectively of What looks like Are these mainly Are these tokenized stocks? Yes. So, they're all tokenized stocks um that are provided by different providers that have sufficient liquidity on chain to actually make these transactions go through. What happens under the hood is the moment you hit buy, you get a specific like set of all of these like delivered directly inside your wallet.

9:03 So, it's very easy to do and you don't have to think about it and the moment, let's say Nancy goes out there and buys something else, you get a rebalancing update that comes directly from not having to read, you know, 25 pages of uh stock act report, which requires her to mandatorily report exactly what she's done. So, you'll directly get that into your portfolio as well. So, it's kept up to date. It's up to us. The Are you Open us up a little bit into the product vision here? Like, where do you see this going? Like, what does What does this look like today versus what you imagine it looking like in the future, you know, given some of the media, given some of the user experience. What are you cooking up here? Yeah, absolutely.

9:44 So, any view it at this point, there isn't really a platform where people with serious conviction are able to distribute to people other than content platforms like YouTube, etc. That that that make it easy to do content. But, I think more and more as the world starts to financialize with prediction markets and pubs and equities and more and more R W is coming on chain. We envision a world where everyone will be using thematic baskets as the de facto way of investing. You know, waking up early in the morning, instead of browsing through Instagram and finding like news, you would probably end up finding news. But, in this case, you know, it's instantly in one click tradable. So, you're able to kind of go and own baskets that reflect different things almost instantaneously. And for for me, the vision is, you know, my dad watches a lot of stuff on YouTube and then goes and invest off of it. If one day he can potentially take you know, scan a QR code and then go and like make a trade off of it, that would be like a really interesting experience. Which is to say that, you know, every single person under the age of 32 that currently doesn't actually like invest off of like investment advisors goes and goes ahead and creates and like uses and distributes and shares baskets as a de facto way of interacting with the financial system. I think that could be really really really interesting. And Cesta means basket in Spanish. That is correct. Perfect name. Do you do you see that as like a target user base for this kind of product? Is that why you named it that or where does that sort of language come in? To be honest, I think it was more that we just wanted to be tongue-in-cheek. You know, if you know, you know, kind of play initially. But, you know, roll out a structured campaign around like the name basket. We've seen a lot of like products that you know, have a fruit or a you know, an animal or a bird as part of the names that have like had really sticky brands. And that for us was one of the things we really spent a lot of time thinking about, which is like how do you build really deep, high-effort brand resonance with the people over time. Sesto as a word just happened to have a ring to it at the time. And yeah, we were debating a quite a few and hopefully, you know, at some point we'll be on top of baskets.com and that's that's probably where we'll we'll end up eventually. So, when you think about this generational behavior, I think you were kind of in the green green room we're talking about it. How much do you think people want these out-of-the-box baskets that are, "Hey, I watched a video. I feel like I've done my research, but I don't really want to go that deep. I don't want to manage a portfolio." I kind of see two paths. There's there's always going to be the people that they "Hey, I want to just I want to buy my stock. I want this immense amount of control."

12:24 And then there's the the basket, there's always been the ETF people. Do you think we're going to see kind of one reign over the other? The ETF people have not typically been like this I mean it feels like a different kind of person almost, but it's the same idea in some ways, you know. >> Yeah, I guess what I'm saying, yeah, I'm just trying to think through, you know, we we've always approached Web3 as like "Hey, take control of your finances.

12:48 Have control. Have sovereignty." It feels like in a way maybe baskets you lose some of that freedom, but you gain other tradeoffs. What do you think people actually want? >> Yeah, that's a really good question. I think it all comes back to, you know, when you when you come across an investment idea, there's one of two ways that you go about investing into them. One of the ways is saying "Hey, Drew, give me your money. Trust me. I'm going to go invest it on your behalf." And this is where like the ETFs, mutual funds, index funds, and vaults all sit.

13:18 So, unlike unlike, you know, traditional financial instruments, vaults don't have the regulatory like safety net either. And the second way is saying "Hey, this is the idea, and you go do it yourself. Open 12 tabs, some for research, some to move money into your accounts, some to like KYC, some to do research afterwards to make sure that it's happened, some to do test transactions. 2 hours in, there's a high likelihood that this is just going to die as a bookmark in, you know, your Twitter feed, and not actually manifest as a trade in your in your outcome. And for us, what we're trying to do is actually go squarely after the second type of people, which is the people that, you know, have the intent to actually go and make a specific trade, but are not actually going and following through on all of the steps. And this for us is really important because at the end of the day, we think that, you know, a majority of the people will be people that have the intent to actually do it, but don't have the patience to actually go through the steps and monitor liquidity and do all of that. And we think that with the distrust that exists in meme coins right now, we're entering a very interesting place where people actually want to invest into things that have like long-tail value and create like longer-term impact. And And so yeah, we're we're pretty excited about that being like the the ideal spot. I do see how it can like land as sort of a a comfortable middle spot for like people.

14:39 >> Yeah. Um and and yeah, we're we're I think I think for us like the main main kind of focus is like this idea of like thematic baskets and making sure that that lands as like direct investments into people's portfolio as opposed to, you know, them giving us their money and us managing that money for them, which is like goes fundamentally against like crypto's principles. >> You brought up a point about liquidity. We talked with the tokens team recently and, you know, we're seeing this I don't want to like be a doomsayer, but like this fragmentation of hey, okay, you want to go trade Apple stock, and now there's 10 different tokenized versions of Apple. How are you approaching that issue from a liquidity standpoint when you're building these pools? I think just briefly when I was looking at some of these baskets, it looks like some are Ondo or maybe I'm wrong or all of them Ondo or you more going where the liquidity is and what's best for the user? How are you How are you routing?

15:30 >> Yeah, it's a good question. I think a lot of people are probably thinking right now, how are we going to bring tokenized equities into what we're building? How have you thought about that? Yeah, 100%. That's a That's a really good question. I think um as of now, if you look at the trends for RWAs, they've been up and to the right just across the last kind of 1 week on Solana, it's been like um you know, volume that's been north of a billion. And these assets, we've been working with all of the asset issuers, whether it's Denari, Ondo, X-Stocks, like um and and most of the asset issuers that that that currently issue like real world assets, we work with them natively because many of times, you know, we want specific things that we see demand for.

16:10 And volume and liquidity happens to be one of the big kind of challenges for RWAs. The way in which we address it at this point is one is we we don't really build liquidity pools on top of it. We let people tap into the underlying liquidity directly. So, you're going directly and you're purchasing off of a swap, so you have like that that spread underneath. The second one is that now you know, we we work with partners that have like um some forms of like mint and burn that are able to like sustain certain demand for the asset. And then as a you know, UX platform, we actually flag a lot of the the slippages that you may encounter if you're going for like a really high volume transaction at a given point in time. So, we we tap our route into the pools that have the most liquidity for that asset. Like as an example, just today like Tesla X-Stocks happens to have like a very large portion of the liquidity. And so, at the end of the day, I think for us, what matters is that the users have like a really fantastic clean fun experience that makes it feel beautiful as they're as they're investing. And under the hood, you know, a lot of the complexity, like much like you know, protocols like Jupiter take care of it are are basically abstracted away and create like create some form of but you obviously get transparency on that before you like enter that so you can kind of see much like a flow diagram.

17:27 It's not a black box like the vault. You have like direct access into exactly what your money is going to go into and all the stocks end up in your wallet. So you'll see them word for word exactly how you anticipated it. Now that you're building for the you mentioned people that were trading meme coins but they want exposure to long tail assets. Is this like is this your first thousand true friend fans but the bigger vision is like the the Gen Z Tik Tokers that are hey I know I need to start investing but like I don't really know where to start. What's your vision for your maybe your current customer base but where you see it going? Yeah, absolutely. So at this point I think we're we're definitely focused entirely on the Solana ecosystem and the you know as we said like the people that are focused on like long-term investment bets inside the ecosystem as well as people that have like anything between a day to like let's say three months of like constant turnover. But our long-term vision as with like Solana you know scaled with like meme coins and then went on to institutional kind of finance. We see a world where there's going to be a trillion dollars of stable coins going to entering the system at the end of the day. And they're going to look for like interesting places that are like compliant that are going to have like all of these things to park their cash that have like certain forms of like compliance checks etc. in place to to make sure that that happens. And for us eventually the goal would be like as we as we accrue like a lot more brand value credibility etc. to figure out good ways to serve these audiences especially as the platform becomes more and more battle tested robust. We think that there's a place where this becomes the de facto way in which people interact with like bundled assets or wrappers which continue to be the simplest way that institutional as well as retail investors, continue to invest across at least 65% in the market comes into these wrappers right now. And so, we want to we want to dominate that space eventually. Um that's our vision for the for the product. It's really interesting this trend of meme coins were my entrance into Web3, and then it's kind of like, "Wow, all this stuff I can do trading meme coins. Wait, I can actually do that trading equities and and and better assets?" And it's a, you know, for the most part, it's a better experience. Obviously, I think most of us have been there where you're trying to execute a trade, and you get hit with horrible slippage or, you know, we've seen the Solana downtimes and the meme coin hype cycles. We We talked about this with Val from Kraken and and X stocks. He was really excited about this next wave of like what you can do, like you said, once a trillion dollars of stable coins come on chain, and once more volume goes into these baskets, and, you know, the other types of vaults and and yield strategies you you can make with these products. This This may be out there, and this doesn't have to be a hard product roadmap, but where do you see these these products go from here? Like, is it Are you tokenizing the baskets now, and then, you know, there you can borrow against them, and where do you see the space going? Do you think that's good, or do you think it's like, "Hey, I think we actually should pump the brakes and be okay with the small products, and if you're going to go down that route, you should probably just be buying, you know, your Tesla stock separately and and take it and managing your your loans and leverage?" Yeah, one of the things that keeps me up at night is feedback we receive from users about basket composability. Cuz the first time you buy a basket, and it ends up with all of these assets in your in your um in your wallet, the first thing you're thinking about is like, "Hey, can I can I lend this out? Can I stake this? Can I borrow against it? What can I do with it in one click? You let me like buy it in one click, what else can I do with it in one click?" And so, basket composability happens to be like one of the big things that, you know, TradFi doesn't provide.

21:08 You can't easily go out and get like margin leverage, etc. You can't easily buy into diversified like stocks that uh that that may be like nano cap, etc. That's that's much harder to do. And then third is that, you know, this this like world of basket composability lets anyone play with very interesting financial instruments that haven't been. And to me, I think this might actually be the killer use use case for crypto, which is like being able to now enter into positions that you previously couldn't do just because money wasn't fundamentally programmable. But in this case, you can actually do that. And that suddenly makes it a very very exciting world. So, basket composability is something that I'm really excited about.

21:47 Second is like being able to bring on the first kind of 10,000 uh niche obsessed creators that like, you know, build baskets. We're well underway, you know, DMing people on Reddit and like speaking to like some of the most obsessed people that have no concept of crypto yet. But they're like learning a lot about it. And they're quickly onboarding themselves and like learning a lot about it. And we think this is going to become the big bridge and conduit into things like Solana, Jupiter, X stocks, etc. Imagine like learning about it just because you're obsessed about like building baskets and sharing them with your friends, but then you ended up getting introduced to crypto along the way. This is pretty much the prediction market's moment for what I think what is going to be like the next big thing in investing. Quick question on this. So, like there's a big business historically around structuring these portfolios, building these out for investors. What is the role that you imagine, almost like the user-led growth or product-led growth? I'm imagining like when Cash App would or Coinbase even would be like, "Hey, like share this link and you'll get $100 when someone makes their first trade." Do you imagine similar types of things where like even businesses like ours could go create like baskets or branded types of structures. I was going to ask this, too. Like uh the the T I imagine >> out with their own AI their own AI >> Yeah and then it's like okay I trust them they're experts they're in their niche >> That's that's that's a little bit of a I feel like you know you're towing a line there of like you know you get into the financial advice conversation >> yeah that's the complexity of like the world >> cuz you're like you're right we track this like there there are people that want to seek out like hey I'm watching this because I want an edge what do I do next? And we should or whoever is building these things out these portfolios out as in the traditional world should have some compensation or reward for that if they're helping people make money like there's a big business in that so so Jason what are we on to this or do we think that there's a lot of are we off on that? No I I I think you're spot on in that this is the world that eventually you know the way Twitter pays out its creators as a revenue share for like you know keeping eyeballs on the internet I think there's a very clear way in which creators that are obsessed monetize not just their brand but their creatives in not just their content but in other formats over time and I don't think this is a technological challenge as much as it is a regulatory a compliance like challenge that you know people eventually will figure out I I have a good feeling about it that I think it's just a matter of figuring out the way in which people can get paid out for their obsessive creativity so to speak so I envision a world where you know with the with the brand and the distribution that you're currently building out you can envision a place where you potentially have a cesspool basket that has like a you know some of these logos running in the in the background but that allow you to find like you know much like your Twitter list maybe a list that you're engaged with right now and you're able to actively like endorse it and potentially even uh uh you know participate in and earn in the upside of Yeah I'm super interested in this we've we've we've unfortunately gone down many side quests or what do we call these things? Flash sites.

25:00 >> Side side side quest shiny object. >> Shiny object syndrome is what I am plagued by and one of those was pursuing what it would look like to just be more involved with like startups early funding them angeling into them and like we are early in a lot of these things and something like that would be really interesting if we could as a business create baskets of different startups like obviously all of these aren't public and tokenized in this way but like you go through like public Republic like these private market things and you can really start expanding the pie. Think about it like okay we've met with Star. I don't know Seso I mean Jason I don't know if you've seen Star. They're doing live stream Shark Tank to you know going into the pre-seed round and these are actual equity tokens you know for pre-seed seed stage startups and then you kind of go down the next route of like well what if I want a basket of these of companies that have raised on Star. That would be a good one. There's a partnership for you. But you know that that's what we're tracking too because it's like I said I've I've said this a few times. We love covering the big names the names the household names in in crypto and web 3 that everybody knows everybody wants to hear from but there's something that is inspiring and kind of keeps us going with meeting with earlier stage founders that are you know in two three 10 years are going to be in that position and how do you balance those and also how do you do you make sure that it's a it's a benefit to our our listeners as well.

26:27 100% I mean you guys are always you know innovating on the cusp of like what I think is like the biggest cultural wave. I mean we we didn't have to have the open AI acquisition of G VPN to think that you know I think media is is is massive and I think you're scratching the surface of like what is like possible specifically in the early stages. We've seen the historically with Lenny's newsletter and like Taylor Swift with with the media business and like Ryan Ryan Reynolds like buying like um teams. Like I think there's very real reality or like very much uh depth to what I said initially about more and more of media used to be financialized, but now I think like more and more of finance is going to get editorialized. Like and so smart people like you sitting at the at the forefront of that and being able to drive like very specific like editorial around it is why people are going to potentially come in and you know buy a specific thing whether they know it or not. That is exactly why they're going to do it.

27:25 And I think we're at a very interesting revolution on this front. That I think we're you know we at Saster like super excited about and I think that's the big narrative shift, the big like you know world shift, the world view shift that we're very excited about and building for at the moment because I think it's going to happen in the next three to five years. Well, you I mean I think we're seeing a lot of it happen. You think about the rise of Twitch and you know or you see guys that are day traders on you know YouTube or TikTok.

27:52 And but a lot of that is turning into entertainment. Now granted some of that I think is a net negative for society especially when you talk about gambling and a lot of these streams are going on and you're just watching people you know mindlessly gamble or bet on a meme coin and to to each their own, but I think it's an interesting signal for human behavior that we want to make money. We want to make our money work for us. Um but there's a stage where it kind of gets a little stagnant and you want it to blend into entertainment. And it's like you know you want to go on a Friday night out to dinner with your friends.

28:25 And hey, what did you see this week? What are you guys investing in? There's there's something to that. I mean classic example of this, you know, when when 12 tons of Kit Kat got stolen. What is the first thing that people did? People went and pumped the Nestle stock. And that's wild because you know, in essence like virality is only a precursor to like how market charts and stuff react to it, right? And so, I think we're seeing a very interesting trend that, you know, already happened with Wall Street Bets and like GameStop and all of this, but that where where I think communities of people are uniting to create like very meaningful alignment across different narratives. And this is, I think, like fundamentally what's going to shape like markets of the future given financial behavior is completely different. And therefore, I don't think we're going to have like young people under the age of 40 that are going to, you know, that go out there and and invest after reading a 30-page manifesto or go through a financial advisor. That's just not going to happen, for sure. You're more likely to bump into a person, if you throw a stone, you're more likely to bump into a person that's young that's going to, you know, just have like heard something on TikTok and go and just buy Palantir on the basis of that. That's probably more likely behavior. You know, or you hear like a TikTok reel with like a barber that's obsessed with like a certain pair of scissors that's, you know, manufactured by a plant in China that he they know a lot about and you're probably going to end up buying that because you think that that's what's going to like make the world, you know, turn around. And I think that's the world that we want to create, more or less. Super inspiring.

29:59 It's always been the case with human connection and stock tips and people sharing insights that they have. Like, every time I go to my grandpa's house, he's like, "Hey, I got a good stock tip for you." Like, it's just the way that culture has been, but like we are moving the the commons in the town square into more of these digital forms and That barber analogy is is really >> Yeah, it's cool. That's super cool. Last question for you, Jason, as we wrap here, what's your What are your thoughts on what happened earlier this week with X and cash tags and this idea of media and the interplay of it? What do you What do you think about all that? I love it. Let me just be honest, I love it because I think it validates this thesis of like more and more of finance editorializing because in essence, X being the town hall where more and more news accrues, imagine being able to trade right in the dead center. I actually think that they're going to do more volume than Robinhood in the next 5 years. If they if they just keep at it, I think this is just going to happen without like without doubt just because I think the ease of doing it and the the the way in which people consume it's all just consumer behavior that I think is happening and just the menu breadth of things that you see on X I think you're just going to have like more and more of these cashtags going up. And so for us, I think we're very bullish on Cesto that this is going to be the direction in which a lot of like media heads and so we want to be the backbone that like powers that. You know, think of it as the YouTube that fueled like the growth of like video content. I think there is there's something powerful that's happening here that I think is going to be needed by all media houses in order to create like that financial like backbone and Cesto will be at the forefront of that. And I'm super excited by it. Let's go. Let's go. The West Coast cashtags coming up.

31:46 Ooh, let's go. Well, thank you thank you for joining us, man. We would love to you know, keep the conversation open around ways that media can play a role in Cesto. I think we're we're thinking the same way here. So if you have any ideas, let us know. We're we're open. Absolutely. Thank you. And if you're ever down to curate St. Louis Cardinals basket, I'm super open. Let's do it. All right, man. Have a good one. Thanks for the time. See you.