Week 3 - Working With Your Leadership

0:00 hello everyone and welcome back to the career unblocking course I'm Shahar and today I want to talk to you about working with your leadership working with leadership is one of the things that many data professionals and many Professionals in general just miss out on and misunderstand and working with leadership is one of the things that will really help you boost your career if you know how to do it right in companies if you want to achieve big

0:23 things sometimes what you need to do is to convince leaders and if leaders or managers are bought into what you're trying to do they can make sure that their entire organization aligns with that and this is a much more effective way than just working with each and every person individually in their organization right so if you want to drive a big change for example in the way the marketing department uses data for doing data reviews and the way they

0:49 do attribution and the metrics that they would use to measure their performance of course you can work with each and every individuals in the marketing department but that's going to take a lot of time and if you can convince the CMO the chief marketing officer they would be able to help you execute on your ideas and achieve your goals the thing is to work with leadership you need to manage upwards and people struggle with that for different reasons

1:15 one being that they don't understand the role of leadership some people just feel intimidated by senior leaders and it doesn't have to be the CEO or the CMO it can be even leaders way down the org chart like managers and Senior managers people just don't know how to work with them and then people feel sometimes that they're being tested when they're in conversations with leaders people struggle to communicate their ideas to senior leaders because senior leaders

1:42 operate with a very different context than what your peers might do and because of that the way you communicate with them needs to be very different and also some people are just introverted and they're petrified of the idea of speaking to another person they don't know in general regardless of their job and role and title but the truth is and this is what a lot of people don't understand is that for leaders to be successful they need their entire

2:07 organization to be successful so if the CEO wants to be successful they need all of their Chief Executives to be successful right they need a marketing to be successful they need sales to be successful they need product and Technology to be successful they need Finance to be successful so basically everybody rolling up to the co needs to be successful and the co is just a sum of all of their parts and for the CMO to be successful they need the brand

2:33 Department to be successful and the Performance Marketing to be successful and the content Department to be successful and the email marketing to be successful so all the Departments rolling up to the CMO need to be successful so fundamentally your leaders they're there to help you and support you they want you to be successful that's their job they want you to be successful and if you can help them help you by telling them what is it that you

2:59 need need from them to be successful and to succeed in your job they should want to help you they should want you to be able to achieve that and the other thing is that leaders often create feedback loops to their teams so the role of leaders is in a lot of cases to observe the teams see what is not happening or what is happening in a way that they don't want and give that feedback to the

3:22 team observe again and see that change and they create that cycle if you understand that the role of your leaders is to help you succeed and you understand that they're there to support you and you just need to help them understand your position your situation what you're trying to do then you can work with them more efficiently and you can use them to achieve your goals